Online advertising Archives | marketinglaw

Pretty big things: two upheld ASA complaints in two months for PrettyLittleThing divide opinion

Written by Chloe Deng on 28 Feb 2020

Who: Prettylittlething.com Ltd (PLT) and the Advertising Standards Authority (ASA) Where: United Kingdom When: 8 January 2020 and 5 February 2020 Law stated as at: 10 February 2020 What happened:…
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Influencer and manufacturer both infringing Dutch advertising rules with YouTube video

Written by Romy van Limpt Kevin van 't Klooster on 27 Feb 2020

Who: The Dutch Advertising Code Committee (the RCC), a Dutch vlogger/influencer (Influencer) and Hoeksche Hoeve Where: The Netherlands When: 20 December 2019 Law stated as at: 3 February 2019 What…
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The ASA publishes the results of its research into paid influencer posts

Written by Ben Dunham on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 5 September 2019 Law stated as at: 4 December 2019 What happened: The ASA has published the findings of its…
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Dutch snack bars’ “100% Sustainable” claim Deemed unsustainable

Written by Sophie den Held on 10 Dec 2019

Who: Kwalitaria Franchise Friendly Concepts (FFC Franchise B.V.) and Dutch Advertising Code Authority (SRC) Where: The Netherlands When: 4 July 2019 Law stated as at: 3 December 2019 What happened:…
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Recognition mission: children and online ads

Written by Charlotte Groom on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Where: United Kingdom When: 24 October 2019 Law stated as at: 1 December 2019 What happened: On 24…
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FTC influencing influencers: influencer disclosure 101

Written by Jennifer Tur on 10 Dec 2019

Who: US Federal Trade Commission (FTC) Where: United States When: November 2019 What happened: The FTC has published guidance on how influencers can achieve transparency in their social media posts…
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Don’t be sleigh-ed this year by non-compliant promotions

Written by Rebecca Chui on 10 Dec 2019

Who: The Advertising Standards Authority (ASA), Parsley Box Ltd, Virgin Wine Online Ltd Where: United Kingdom When: Various Law stated as at: 14 November 2019 What happened: During the run-up…
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Sunday Riley escapes fines for posting fake reviews

Written by Chloe Deng on 10 Dec 2019

Who: Federal Trade Commission (FTC) and Sunday Riley Skincare LLC Where: United States When: 22 October 2019 Law stated as at: 1 November 2019 What happened: The FTC discovered that…
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Guide to good practices in influencer marketing in France

Written by Julia Darcel Claire Bouchenard on 28 Oct 2019

Who: The French advertising authority (ARPP) Where: France When: May 2019 Law stated as at: 14 October 2019 What happened: The ARPP Observatory studied more than 500 campaigns shown on…
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ASA bans Botox ads

Written by Emma Finlayson on 28 Oct 2019

Who: The Advertising Standards Authority (ASA), Beauty Boutique Aesthetics, Queen of Aesthetics and Faces by AKJ Aesthetics Where: United Kingdom When: 25 September 2019 Law stated as at: 14 October…
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Ad offers bonuses and free spins to people looking to unsubscribe from gambling

Written by Chloe Deng on 28 Oct 2019

Who: Casumo Services Ltd (Casumo) and the Advertising Standards Authority (ASA) Where: United Kingdom When: 9 October 2019 Law stated as at: 14 October 2019 What happened: A complainant challenged…
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Meta advertising: can the use of meta tags infringe trademark rights?

Written by Sophie den Held on 02 Sep 2019

Who: The Transocean Marine Paint Association (Transocean), Pinturas Eurotex S.A. and Industrias Quimicas Eurotex S.L. (together referred to as: Eurotex) Where: The Netherlands (Court of The Hague; ECLI:NL:RBDHA:2019:6247) When: 19…
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