Online advertising Archives | Page 11 of 28 | marketinglaw

ASA breaks down Q River’s biodegradable claims
Written by Gabriella Thornton on 16 Nov 2022
What happened: In February 2021, Q River published on its website and in an Amazon product listing that its baby wipes were “100% biodegradable”, stating that tests it had undertaken…
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ASA rules that Global’s ‘Top 40’ is not the ‘official’ chart
Written by Cameron Millar on 16 Nov 2022
What happened: Global runs a music singles chart titled “The Official Big Top 40” on the website www.bigtop40.com. The OCC complained the claim was misleading on the basis that Global…
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Recent ASA decisions on CBD advertising give timely reminders for companies selling CBD products
Written by Charlie Hennig Katrina Anderson on 16 Nov 2022
What happened: ASA has recently published two rulings, see here and here, that provide reminders on advertising cannabidiol (CBD) products. Both rulings involved the ASA receiving complaints from the European…
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Clear test methodology can lead to clearer noses (and claims)
Written by Stefanie Lo on 16 Nov 2022
What happened: In November 2021, a TV ad featured a woman using the BecoCleanse product. The ad included a voice-over which stated: “Each day we breath in millions of viruses…
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Bill’s feels the heat: ASA takes issue with bottomless prosecco brunch
Written by Gregory Barton on 16 Nov 2022
What happened: On 12 October 2022, the ASA published its ruling against Bill’s in relation to several alleged breaches of the UK Code of Non-broadcast Advertising and Direct & Promotional…
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Recent ASA decisions on health and nutrition claims serve as a reminder to alcohol brands
Written by Gregory Barton on 20 Oct 2022
Who: The Advertising Standards Authority (ASA) and Eden Mill Distillery t/a Ramsay’s Gin (Ramsay’s Gin) and the ASA and Brew York Ltd t/a Brew York (Brew York) Where: United Kingdom…
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Lights, camera, inaction part two: DCMS’ report on influencer culture fails to influence government
Written by Verity Raeside on 20 Oct 2022
Who: Digital, Culture, Media and Sport Committee (DCMS) and the UK government Where: United Kingdom When: 23 September 2022 Law stated as at: 6 October 2022 What happened: The DCMS…
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Influencers shilling for cryptoassets held “misleading and irresponsible”
Written Osborne Clarke on 20 Oct 2022
Who: The UK Advertising Standards Authority (ASA), Eve and Jessica Gale (the Gale twins), Elizabeth O’Donnell (O’Donnell). Where: United Kingdom When: 7 September 2022 Law stated as at: 10 October…
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Gambling and lottery ads featuring football stars won’t score with the ASA
Written by Amelia Hodder Ben Nicholson on 20 Oct 2022
Who: The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Where: United Kingdom When: 1 October 2022 Law stated as at: 10 October 2022 What happened: New…
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Ensure that your QR Code complies with the CAP Code
Written by Georgie Taylor on 20 Oct 2022
Who:The Advertising Standards Authority (ASA) Where: United Kingdom When: 8 September 2022 Law stated as at: 10 October 2022 What happened: The use of quick response (QR) codes within marketing…
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ASA buries greenwashing claims in guidance focused on the funeral sector
Written by Gabriella Thornton on 20 Oct 2022
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 September 2022 Law stated as at: 12 October 2022 What happened: Adding to the growing collection of greenwashing-related guidelines…
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Coffins deemed not environmentally friendly enough!
Written by Octavia Taylor on 21 Sep 2022
Who: The Advertising Standards Authority (ASA), Golden Leaves Ltd (Golden Leaves) and JC Atkinson & Son Ltd (JC Atkinson & Son) Where: United Kingdom When: 3 August 2022 Law stated…
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Recent contributors

Jon Round
Senior Associate, London
Grégoire Dumas
Counsel, Paris
Daisy Dowding
Trainee Solicitor, London
Gabriella Thornton
Associate, London

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