All Articles in Online advertising
Pretty Little Thing: not so pretty advertising
Council of the EU calls for support for influencers
Painful reminder: medicinal claims are not permitted for unlicenced medicines treating menopause symptoms
ASA Active Ad Monitoring system successfully identifies non-compliant ad featuring medicinal claims for an unlicenced medicine. Stefanie Lo reports.
ASA weighs in on Skinny Food influencer advert
ASA ruling serves as a reminder of advertising requirements around Very Low Calories Diets, Stefanie Lo reports.
English High Court considers when ads are comparative by implication
English High Court considers when ads could be considered comparative in nature, composition, efficacy and/or quality by implication. Anna Matsiienko and Louisa Morrison report.
ProgressPlay’s new customer promotion: a misleading bet that left JeffBet users upset
The ASA has ruled against ProgressPlay t/a JeffBet after finding it did not make promotional eligibility requirements clear. Polly Hatcher and Ben Nicholson report.
Bready or not – Hovis’ bread claims rise to the challenge
Hovis ruling provides a timely reminder on the importance of using key terms (for example, “rustic”, “authentic” and “traditional”) in a limited context, Stefanie Lo reports.
The grass is not always greener: Easigrass falls short of ASA rules on green disposal claims
The ASA upholds rulings on Easigrass’ green disposal claims, signifying the end of the ASA’s green disposal claim grace period. Gabriella Thornton and Maxim Clarke report.
ASA ruling proves strong enough to defeat ‘The Beast’: advert featuring Adebayo Akinfewa deemed likely to strongly appeal to under 18s
ASA upholds ruling on BetUK advert that Adebayo Akinfenwa (aka “The Beast”) was likely to be of strong appeal to under 18s. Ben Nicholson and Polly Hatcher report.
Vytaliving misses vital advertising rules
ASA provides another ruling which highlights the strict regulation of health claims in relation to food supplements. Stefanie Lo reports.
ASA’s growing AI capability
The ASA has reported on its increasing use of artificial intelligence in regulation of UK online advertising, Emily Addleman reports.
