The executive board of the French advertising self-regulatory organization (ARPP) has agreed on new guidelines regarding online posts by influencers (bloggers, vloggers) in collaboration with brands. Margaux Hammer reports.
Two private individuals referred a new commercial spot broadcast by the French lottery operator (La Française des Jeux) to the ARPP’s Jury of Ethical Advertisement. The jury found that this “Escape Game Loto” did not comply with ARPP’s Gambling Recommendation. Margaux Hammer reports.
French Supreme Court recently ruled that the broadcast of a TV show displaying guests smoking does not amount to illegal advertising in support of tobacco if the show does not contain any image or statement aiming at or having the effect of promoting directly or indirectly tobacco or tobacco products. Chloé Dumoulin-Richet reports.
The much anticipated French decree of 9 February 2017 implemented the provisions of Article 23 of French Sapin Law (i.e. reporting duties on sellers of ad spaces) into the framework of the digital advertising world. Julia Darcel and Claire Bouchenard report.
The High Court rejected Argos’s trade mark infringement claims against Argos Systems Inc’s use of www.argos.com with Google AdSense. Anna Williams investigates the extent to which Google AdWords or AdSense can give rise to trade mark or passing off risks.
The French data protection watchdog has provided details regarding liability of website editors and actors of the advertising sector for complying with the existing rules regarding users’ prior information and consent for advertising cookies. Chloe Dumoulin-Richet reports.
The French Financial Markets Authority recently specified the type of financial contracts falling within the category of “high risk financial instruments” with respect of which advertising is now prohibited under French law. Chloe Dumoulin-Richet and Isabelle do Rego report.
Wave goodbye to your favourite characters featuring in junk food ads. CAP’s ban on the advertising of HFSS food and drinks to children begins in July 2017. Chloe Deng reports.
Institution challenged to substantiate claims about lawyers’ earnings and its status as the UK’s leading law school, after members of the public complain to the Advertising Standards Authority. Helena Zaba reports.
Parcel2Go claims found misleading. The ASA has found that a combination of Parcel2Go claims was in breach of the CAP code because they were unclear and misleading. Stefania Grosso reports.
The French Courts ruled that an advertisement, despite not being misleading, was nonetheless punishable for basing its comparative advertising campaign solely on disparaging comments. Chloe Dumoulin-Richet reports.
