ASA Ruling on Parcel2Go
Parcel2Go claims found misleading. The ASA has found that a combination of Parcel2Go claims was in breach of the CAP code because they were unclear and misleading. Stefania Grosso reports.
All Articles in Online advertising
Biocoop France: how far can comparative advertising go?
The French Courts ruled that an advertisement, despite not being misleading, was nonetheless punishable for basing its comparative advertising campaign solely on disparaging comments. Chloe Dumoulin-Richet reports.
France’s National Assembly rules against the implementation of a “YouTube Tax”…for now
New regulatory guidelines applicable to online advertising and marketing communication on interactive and social media in Singapore
Influencer’s ‘juvenile’ stunt lands Hooch in hot water
New French regulation adds disclosure requirements for online ratings
France toughens its game and imposes new disclosure obligations on consumer review websites regarding the verification of online reviews. Chloe Dumoulin-Richet reports.
Affiliate network held liable for deceptive ad content
How U.S. CPA affiliate networks can be liable in relation to actions of third-party marketers. Stefania Grosso reports.
Ticket reseller facing legal action for offering unreleased tickets
Face value? Seat number? The CMA investigates secondary ticket websites for compliance with the law while one of the websites faces potential legal action. Chloe Deng reports.
Purplebricks saving claim banned for substantiation failings
The ASA clears the online estate agent’s “You could save thousands” claim, but not their “£4,158 average customer saving”. Ben Poole investigates why.
Coral comes under fire from the ASA for misleading ads
What lessons can be learned from a string of rulings against the gambling operator for its targeted promotions and time-limited offers? Jamie Heatly reports.
Art29WP and EDPS respond to e-Privacy Directive consultation
As part of its Digital Single Market Strategy, the European Commission is reviewing the e-Privacy Directive. The Art29WP and the EDPS’ opinions on what changes should be made and why are – perhaps unsurprisingly – not in marketers’ favour. Georgina Graham reports.
Online advertisers beware – China steps up its regulation of internet advertising
China implements new regulations to improve transparency in the online advertising space, requiring all paid-for content to be labelled as adverts. Anna Myburgh reports.
