“Smart mirrors” and marketing: privacy concerns
As marketers are alerted to the exciting possibilities of cutting edge “hidden display technology,” Georgina Graham sounds a data protection warning.
All Articles in Online advertising
CMA takes action against Total SEO & Marketing over fake reviews
A Competition and Markets Authority investigation found that between 2014 and 2015 Total SEO & Marketing Ltd, a search engine optimisation and online marketing company, wrote over 800 fake reviews for 86 businesses that appeared on 26 websites. Ben Dunham reports.
The ICO publishes updated direct marketing guidance
In September 2013 the UK’s data watchdog published its first “Direct Marketing Guidance.” This upset the direct marketing fraternity with stricter approaches in various areas. Now an updated version has appeared. What are the key changes? Georgina Graham reports.
ASA probes Latvian “Pranamat Sales” site
Online ads for “ECO acupressure mats” claimed they “helped to relieve stress, reduce headache and back pain and improve circulation.” On what basis could the ASA have jurisdiction over a Latvian website? Daisy Jones reports.
Online Behavioural Advertising principles extended to mobile
Almost five years after the launch of Best Practice Recommendations for use of cookies and similar technology in connection with online behavioural advertising, new “Mobile principles” finally extend these to the mobile space. Georgina Graham reports.
Competition and Markets Authority alleges online resale price maintenance
Competition and Markets Authority alleges online resale price maintenance The CMA has issued statements of objections to unrelated bathroom fittings and commercial refrigeration parts suppliers. It alleges that each illegally imposed a minimum advertised price for online sales. Barney Sich reports.
German Federal Court of Justice rules auto-reply email illegal
A customer terminating his insurance by email got two auto replies. The second was triggered by his complaint to the insurer’s data protection officer about the first one. Stephan Bahner reports on the ensuing litigation.
Frankfurt Higher Court considers Deuter Sport’s controls over distributors
Deuter Sport GmbH sought to stop its distributors selling Deuter products on online marketplaces such as Amazon and, unless Deuter consented in each case, on price comparison platforms. Were these controls sustainable under EU competition law? Tobias Rothkegel reports.
Stanley Black & Decker defends cordless vacuum claims
A competitor complained to the ASA that a Black & Decker website claim that its ORA Technology vacuum cleaner range “Picks up first time again and again and again” was misleading. Did the substantiation satisfy the ASA? Chloe Deng reports.
UK Plc responds to EC Geo-blocking consultation
Stopping unjustified treatment of customers based on residence or nationality in terms of access and price is amongst key targets of the European Commission’s Digital Single Market Strategy. Daisy Jones reports on the UK government’s response to the Commission’s geo-blocking consultation.
Draft online sale of goods and sale of digital content directives
EU data protection law reforms in twenty bullets
Following the surprise, pre-Christmas announcement that EU data protection reforms were at last close to being finalised, what are twenty of the most important changes? Stephen Groom summarises.
