All Articles in Online advertising
EU data protection law reforms in twenty bullets
Following the surprise, pre-Christmas announcement that EU data protection reforms were at last close to being finalised, what are twenty of the most important changes? Stephen Groom summarises.
Did US-style native ad disclosures work for Dylon ad on BuzzFeed?
“14 Laundry Fails we’ve all experienced” was the headline, then appeared “Brand Publisher” and a Dylon logo, but the style was of a BuzzFeed editorial. Was the ad obviously identifiable as such? Stephen Groom reports on the ASA decision.
Was Heathrow Express really every 15 minutes?
“Heathrow to Central London in 15 minutes, every 15 minutes” said the Heathrow Express website. The advertiser said this was their “core message.” But was it misleading? Chloe Deng reports on the ASA finding after a complaint was received.
Daily Telegraph fined £30,000 over election email
On the day of the 2015 UK general election Telegraph Media Group emailed a letter to thousands of recipients which urged recipients to vote Conservative. Seventeen recipients complained, but didn’t “soft opt-in” come to the broadsheet publisher’s rescue? George Garrard reports.
Face Forward 2016: What will be the key marketing law milestones of the year to come?
At Osborne Clarke’s 17th “Look Back, Face Forward” marketing law forum on 2 December 2015, Jude King and Stephen Groom made their predictions. Catch their slides here.
California court resurrects unauthorised tracking claims against Google
Now the subject of UK litigation involving claimants Judith Vidal Hall & others, difficulties faced by Google after employees developed a “workaround” that thwarted “do not track” software have revived in the US. Sara McDiamond reports.
Fast food wars as In-N-Out Burger sues DoorDash in California
US chain In-N-Out Burger has sued take-out middleman “DoorDash” alleging it is using In-N-Out’s trade marks and selling its food in breach of the chain’s rights. Jamie Heatly reports on a case with interesting implications given the burgeoning takeaway delivery market.
CMA investigates fake reviews
Following a wide review of online advertorials, estimating that online reviews potentially influenced £23bn of consumer spending a year, the CMA is now investigating selective publication of reviews and lack of transparency around those that are published. Ben Poole reports.
ICO uses new powers for the first time and imposes £200,000 fine on nuisance text marketer Help Direct UK Ltd in a case “with no mitigating factors”
Following the scrapping of the “substantial damage or substantial distress” requirement for imposing fines of up to £500,000 for spamming, the ICO has found “no mitigating factors” and penalised Help Direct UK accordingly. Stephen Groom reports.
Young US Open winner catches out gambling advertisers
Jordan Speith proved a popular US Open winner, not least with gambling services advertisers. But the ace golfer’s age turned out to be a problem, as no less than three adverse ASA adjudications against different advertisers underline. Jude King reports.
The ICO sounds a warning on public wi-fi and privacy
Following a spot check of the data collection practices of High Street wi-fi services, the UK data regulator’s blog has recently advised the public to be wary of how much personal data the providers of such services collect. George Garrard reports.
