The ASA has ruled against ProgressPlay t/a JeffBet after finding it did not make promotional eligibility requirements clear. Polly Hatcher and Ben Nicholson report.
Hovis ruling provides a timely reminder on the importance of using key terms (for example, “rustic”, “authentic” and “traditional”) in a limited context, Stefanie Lo reports.
The ASA upholds rulings on Easigrass’ green disposal claims, signifying the end of the ASA’s green disposal claim grace period. Gabriella Thornton and Maxim Clarke report.
ASA upholds ruling on BetUK advert that Adebayo Akinfenwa (aka “The Beast”) was likely to be of strong appeal to under 18s. Ben Nicholson and Polly Hatcher report.
ASA provides another ruling which highlights the strict regulation of health claims in relation to food supplements. Stefanie Lo reports.
The ASA has reported on its increasing use of artificial intelligence in regulation of UK online advertising, Emily Addleman reports.
The ASA begins groundbreaking initiatives to reshape online advertising regulation, targeting inappropriate ads in order to safeguard vulnerable audiences and enhance transparency. Bryana Daniels reports.
The IPA and ISBA set out their 12 guiding principles on how advertisers and agencies should utilise generative AI. Rhiana Mandair reports.
