Online advertising Archives | Page 9 of 28

Don’t ‘fur-get’ that substantiation needs to be specific to your product
Written by Stefanie Lo on 28 Apr 2023
Who: The Advertising Standards Authority (ASA) and A&T International Ltd (t/a Bella&Toby)Where: United KingdomWhen: 1 March 2023Law stated as at: 6 March 2023 What happened:In September 2022, various advertisements for…
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The ‘unfiltered’ truth behind product #ads
Written Osborne Clarke on 28 Apr 2023
Who: The Advertising Standards Authority (ASA) and Charlotte DawsonWhere: United KingdomWhen: 15 February 2023Law stated as at: 8 March 2023 What happened:Influencer Charlotte Dawson posted three social media stories. Two…
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ASA issues warning on the depiction of physical injury in in-game ads
Written Osborne Clarke on 28 Apr 2023
Who: The Advertising Standards Authority (ASA) and Fuero Games Sp. z.o.o. (Fuero Games)Where: United KingdomWhen: 22 February 2023Law stated as at: 9 March 2023 What happened:Two in-game ads for the…
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CAP provides guidance on advertising ‘free trials’ and promotional offer subscription services
Written Osborne Clarke on 28 Apr 2023
Who: UK Committee of Advertising Practice (CAP)Where: United KingdomWhen: 30 March 2023Law stated as at: 18 April 2023 What happened:CAP has published a new Enforcement Notice on digital advertising of…
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Carbon neutral claims on food packaging: the complex task of separating the wheat from the chaff
Written by Gregory Barton on 28 Apr 2023
Who: The European Consumer Organisation (BEUC)Where: European Union (EU)When: 9 March 2023Law stated as at: 9 March 2023 What happened:BEUC has released a report calling on the European Commission to…
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Influencer marketing guidance gets a rebrand
Written by TK Spiff on 28 Apr 2023
Who: The Advertising Standards Authority (ASA)Where: United KingdomWhen: 17 April 2023Law stated as at: 23 March 2023 What happened:The ASA has recently updated its guidance on influencer marketing following various…
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Ofcom opens consultation on HFSS advertising restrictions
Written by Stefanie Lo Katrina Anderson on 28 Apr 2023
Who: The Advertising Standards Authority (ASA) and The Office of Communications (Ofcom)Where: United KingdomWhen: 21 February 2023Law stated as at: 6 March 2023 What happened:Ofcom launched a consultation on its…
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ASA ruling that Carpetright will not want to sweep under the carpet
Written Osborne Clarke on 24 Feb 2023
Who: The Advertising Standards Authority (ASA) and Carpetright Ltd (Carpetright) Where: United Kingdom When: 25 January 2023 Law stated as at: 8 February 2023 What happened: Carpetright’s banner ads, which…
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ASA issues warning on the use of violence in adverts
Written Osborne Clarke on 24 Feb 2023
Who: The Advertising Standards Authority (ASA) and Surfshark B.V. t/a SurfsharkWhere: United KingdomWhen: 18 January 2023Law stated as at: 9 February 2023 What happened:There was an embedded paid-for ad in…
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First ASA rulings on gambling ads and the new ‘strong appeal’ to under18s rules: current Premier League footballers shown the red card but retired footballers are allowed to play on
Written by Amelia Hodder Ben Nicholson on 24 Feb 2023
Who: The Advertising Standards Authority (ASA); the Committee of Advertising Practice (CAP); LC International Ltd t/a Ladbrokes; PPB Counterparty Services Ltd t/a Paddy Power[OC1] and Bonne Terre Ltd t/a Sky…
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ASA pulls the plug on misleading adverts
Written Osborne Clarke on 24 Feb 2023
Who: The Advertising Standards Authority (ASA) and four advertisers: Ecom7 Ltd t/a Instacool; Ecomm Movadgency SL; Keilini Technology lnternational Co Ltd; and Label Products BV t/a InstaHeat.Where: United KingdomWhen: 25…
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ASA zeroing in on ‘net zero’ and ‘carbon neutral’ advertising claims
Written by Stefanie Lo on 24 Feb 2023
Who: The Advertising Standards Authority (ASA)Where: United KingdomWhen: 10 February 2023Law stated as at: 14 February 2023What happened: In 2021, the ASA’s Climate Change and the Environment project identified that…
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All Articles in Online advertising

ASA issues warning on the depiction of physical injury in in-game ads

CAP provides guidance on advertising ‘free trials’ and promotional offer subscription services

Influencer marketing guidance gets a rebrand

Ofcom opens consultation on HFSS advertising restrictions

ASA ruling that Carpetright will not want to sweep under the carpet

ASA pulls the plug on misleading adverts

ASA zeroing in on ‘net zero’ and ‘carbon neutral’ advertising claims

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