All Articles in People in advertising

In a UK first, personality endorsement rights are now judicially recognized. But the damages awarded in the Eddie Irvine/Talkback case gave advertisers an unexpected boost.   Who:  Eddities Who:  Eddie…

‘There but for the grace..’ may be the comment of many time and budget-strapped marketers on this sad story of mistaken identity in a drug promotion brochure.   Topic: People…

How does a jolly story about Bill avoiding tax deduction at source for a UK speech fee have relevance for advertisers?   Topic: PersonalitiesWho: Bill ClintonWhere: HarrogateWhen: June 2001 What…

When the successor company to the Elvis estate failed to register Elvis Presley brands it was no flash in the pan, as the result of recent attempts by the Princess…

Billy Connolly didn’t get the joke when he discovered billyconnolly.com, particularly as it was held out to be earmarked for a site offering a Labrador for stud. Did he win…

Tonic PR was contracted by the owners of fragrance Penny Black to organise PR and advertising for the brand   Topic: PersonalitiesWho: Vinnie Jones, Tonic PR and the "Penny Black"…

IP/media litigator Della Burnside looks at two UK court decisions which have helped clarify the circumstances when a celebrity (or their estate) can use trade mark law to protect their…

Mark Antingham reviews the current position in the UK on personality rights.   Mark Antingham reviews the current position iews the current position in the UK on personality rights. Andy…

Information about personality rights and if trade mark law can protect an individual’s name and likeness?   What are personality rights? Do personality rights exist in the UK? Can trade…

A contract covering the appearance of the Spice Girls in advertising for lambrettas manufactured by Aprilia contained no warranty on the part of the pop group that all five performers…

The main theme of the Israeli National Lottery’s advertising in the early 90’s was Charlie Chaplin’s “Little Tramp” character, who appeared in posters, TV ads (in re-creations of scenes from…