All Articles in People in advertising
Instagram following FTC warnings
After the FTC fires out letters to 90 online influencers, Instagram launches a new transparency tool to benefit both brands and audiences. Chloe Deng reports.
Influencer’s speech considered as advertisement
The executive board of the French advertising self-regulatory organization (ARPP) has agreed on new guidelines regarding online posts by influencers (bloggers, vloggers) in collaboration with brands. Margaux Hammer reports.
CAP cracks down on HFSS food and drink ads
Wave goodbye to your favourite characters featuring in junk food ads. CAP’s ban on the advertising of HFSS food and drinks to children begins in July 2017. Chloe Deng reports.
Francesco Totti: protecting image rights
Under Italian law the unauthorised publication of an image depicting a public figure divorced from its original context and placed in a different context is also a violation of his the person’s right to personal identity, protected by article 2 of the Constitution even in the absence of any harm to his their honour or dignity. Marialaura Boni reports.
CMA and FTC crack down on disclosures in paid celebrity posts
Regulators on both sides of the pond are putting the heat on brands and influencers who breach transparency rules. Jude King reports.
Lord & Taylor’s Design Lab range launch leads to FTC enforcement
A seemingly objective article on the “Nylon” site about L&T’s new range was in fact paid for by the US chain, as were Instagram postings by 50 fashion “influencers” wearing a Design Lab dress. Barney Sich reports on the consequences.
IOC issues Rio new blogging guidelines for athletes
With the Rio Olympics now less than seven months away, the IOC has published “Social and Digital Media Guidelines for persons accredited to the Games of the XXXI Olympiad Rio 2016.” Nick Johnson reports.
Young US Open winner catches out gambling advertisers
Jordan Speith proved a popular US Open winner, not least with gambling services advertisers. But the ace golfer’s age turned out to be a problem, as no less than three adverse ASA adjudications against different advertisers underline. Jude King reports.
Protein World Are you beach body ready? Ad causes storm and ASA action
Protein World have been subject to an ASA adjudication relating to several different products sold on their website and a modelling competition they are running. In addition, their recent ad campaign has resulted in consumer outrage. George Garrard reports.
Mooted relaxation of Olympic Charter Rule 40 causes furore
Rule 40 bans athletes from appearing in any advertising for non-sponsors during the Games Period. It is a key part of the protection that gives Olympic sponsorship its enormous value. Now there is a move to relax the rule. Nick Johnson reports.
Did David Beckham have “under 18 appeal” in Haig Club Whisky ad?
Alcohol Concern complained to the ASA about ads promoting a new whisky brand in the Diageo portfolio. They said featuring the retired footballer was irresponsible given his appeal to youngsters. What was the ASA’s view? Fiona Schneider reports.
