Bundle of trouble: ASA rules against hidden subscription add-ons
The ASA ruled that bundling additional subscription services into a package during the checkout process was misleading.
All Articles in Prices
ASA rules savings claims misleading where based on averaged competitor prices
The ASA has ruled that savings claims on Nectar Sleep’s website were misleading, finding that the ad implied consumers could save up to 65% against Nectar Sleep’s usual selling prices when the claimed savings were in fact based on a comparison with an average of selected competitors’ prices.
Sales volumes aren't the whole story: High Court refuses CMA's 'fixed volume requirement' for Emma Sleep's reference pricing
The High Court has refused the CMA’s application for an enforcement order that would have required Emma Sleep to adhere to a 1:2 “fixed volume requirement” in relation to its use of reference pricing.
From fake discounts to hidden fees: UK government and CMA target deceptive pricing practices
The UK government plans to consult on making misleading discount practices automatically prohibited under the Digital Markets, Competition and Consumers Act 2024, while the CMA has escalated its drip pricing enforcement.
ASA continues crackdown on misleading 'was' price claims and countdown tactics
The ASA upheld complaints against two advertisers over unsubstantiated reference prices, a misleadingly presented bundle discounts and countdown clocks that falsely implied offers were about to end.
Dance app missteps with “free” subscription claim
ASA rules that a dance app using a money back model cannot be descried as “free”.
Loot boxes in apps: are your disclosures compliant?
CAP’s enforcement notice and guidance note on loot box disclosure reinforce ASA rulings requiring mobile game publishers to disclose the presence of loot boxes and clearly signpost prize probabilities.
ASA finds rail operators' 'lowest price' claims unsubstantiated
The ASA upheld complaints against train operating companies for unsubstantiated “lowest price” advertising claims, finding that neither operator could demonstrate it would beat competitors’ prices given the regulated rail fare framework and the availability of split-ticketing services.
Cross-border ads: CAP explains ASA's remit
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
ASA heats up its investigation into greener energy ad claims
The ASA has published rulings on price savings claims in the energy sector as part of its wider work on advertising for greener heating and insulation products.
'From' prices and urgency claims in hotel ads under the ASA's scrutiny
The ASA has ruled on “from” price claims and urgency claims in advertisements for hotel bookings.
Too good to be true: ASA considers '98% Off' price claim
The ASA has ruled that Domestika’s “98% OFF” price claim was misleading because the discounted price was available only to consumers who signed up for a free trial of a subscription service.
