All Articles in Prices

Ryanair and Best Western recently came croppers before the Advertising Standards Authority over seasonal price promotions. So what’s wrong with ‘Summer prices’ available until May?   Topic: Travel Who: The Advertising Standards Authority,…

A leading UK electrical retailer had to defend ‘Always lowering prices’ before the Advertising Standards Authority. Did it relate to all products sold by the advertiser or just those in…

Is ‘London-Stansted-Pisa £4.99 one way excluding tax’ on a website a misleading price indication? Essex trading standards thought so and they prosecuted. But did they shoot their bolt and are…

If you list products as priced ‘from £X’ do all of the products mentioned have to be for sale at that price? For Ofcom’s perhaps over-restrictive answer in the context…

Quoting prices for laptops in ads with long copy dates was asking for trouble, but could small print disclaiming responsibility for errors in typography get the advertiser off the hook?…

Prices for Carefree baths started at £1,499 in a winter offer, so what could possibly be wrong with its ad headline ‘Winter offer from £1,499’? We report on how the…

In two recent cases, the Advertising Standards Authority upheld complaints in respect of headline price claims that excluded charges buyers would have to pay in order to get the product…

Two leading national homeware retailers have been at each others’ throats for years over comparative advertising focusing on pricing. Here, it was Homebase complaining about B&Q and a price pledge.…

Come July 2004, we will have a new price marking order which lays down the law about how products available in shops and on-line should be priced. The changes from…

TV ad offers for two homeware retailers were not all they were cracked up to be, as the ITC concluded in recent cases where the advertisers ought to have known…