All Articles in Prices

When challenged to substantiate their “from £x” package price quote, Expedia couldn’t come up with a single case where the starting price had been charged.   Topic: Prices Who:   The…

Price claims laws and codes haven’t changed for a while, but after a spate of DIY store ad bust-ups, the keepers of the UK’s self-regulatory “CAP Code” have demanded more…

The Advertising Standards Authority took a perhaps unexpectedly lenient view of an already dropped “very best prices” pledge in a Waitrose leaflet. Does this signal a major shift in the…

Can you guarantee that you have the lowest prices and still pledge that if you got the first bit wrong you’ll beat any other price anyway?   Topic: Prices Who:…

When trading standards were thrown out on a prosecution over “If you find it cheaper elsewhere we’ll refund the difference” claims, it seemed like retailers could do their worst and…

“10% off everything*” said Mothercare, but everything it wasn’t. Could the faithful asterisk come to their rescue?   Topic: PricesWho: Mothercare UK Ltd and the Advertising Standards AuthorityWhen: February 2001Where:…

AOL France are under the cosh in proceedings brought by a consumer group over “unlimited internet access” ad claims. Could the same start to happen here soon?   Topic: PricesWho:…

The acceptable limits of three popular types of price claim were highlighted by recent enforcement cases   Topic: PricesWho: BT, Tempo and Time Computer SystemsWhen: November and December 2000Where: UK…