Holiday booking site Lastminute.com tried to emphasise the savings on their website by striking out a standard hotel room price in favour of a lower price. However, was the basis of comparison accurate and fair? Thomas Spanyol reports.
An e-mail headline said “Everything under the sun. It’s all 40% off…excluding sale items.” Small print below said” Offer applies to select products as indicated [in store]” Surely this was not misleading? Stephen Groom and Anna Kehely report on the ASA’s finding.
A sales promotion shelf label said “Normal price £139.99 today £118.99” .A complaint suggested the higher price had only applied for a few days before the promotion, with £111.99 the price for some weeks beforehand. Fiona Schneider reports.
“VAT FREE PRICES ON FRAGRANCES” was the headline on retailer Debenhams’ press advertising. The ASA investigated a complaint that this misleadingly implied the prices advertised were 20% less than the previous selling price. Fiona Schneider reports the outcome.
