ASA investigates Opodo flight prices
Online travel agent Opodo quoted prices for flights that included a pre-applied discount which was only available using pre-pay Visa card Entropay. Was this misleading? Jude King reports.
Online travel agent Opodo quoted prices for flights that included a pre-applied discount which was only available using pre-pay Visa card Entropay. Was this misleading? Jude King reports.
At Osborne Clarke’s 17th “Look Back, Face Forward” marketing law forum on 2 December 2015, Jude King and Stephen Groom made their predictions. Catch their slides here.
Following mounting criticism of the current, 2010-published BIS Pricing Practices Guide, the Chartered Trading Standards Institute is consulting on proposed new guidance following input from the Competition and Markets Authority and Which? Claire Temple reports
Holiday booking site Lastminute.com tried to emphasise the savings on their website by striking out a standard hotel room price in favour of a lower price. However, was the basis of comparison accurate and fair? Thomas Spanyol reports.
An e-mail headline said “Everything under the sun. It’s all 40% off…excluding sale items.” Small print below said” Offer applies to select products as indicated [in store]” Surely this was not misleading? Stephen Groom and Anna Kehely report on the ASA’s finding.
A sales promotion shelf label said “Normal price £139.99 today £118.99” .A complaint suggested the higher price had only applied for a few days before the promotion, with £111.99 the price for some weeks beforehand. Fiona Schneider reports.
“VAT FREE PRICES ON FRAGRANCES” was the headline on retailer Debenhams’ press advertising. The ASA investigated a complaint that this misleadingly implied the prices advertised were 20% less than the previous selling price. Fiona Schneider reports the outcome.