All Articles in Prices

“Always 10% cheaper or we’ll give you the difference guaranteed” and “15% off everything” claimed respectively ASDA and B&Q. The Advertising Standards Authority received complaints about both campaigns. Was the…

A TV ad for the electronics retailer included price claims such as “Save £120. £229. £349″ Higher price 6th-9th Oct. Ends 26 Oct.” The ASA received a complaint challenging these…

Following unexpectedly high redemption rates fuelled by alleged tactical purchases, Tesco quickly introduced a £20 limit on its March 2011 promise to refund double the difference if products were found…

“Asda price guarantee 10% cheaper or we’ll give you the difference” claimed a national press ad. Tesco wrote to the Advertising Standards Authority challenging. It alleged that this misleadingly implied…

The Advertising Standards Authority recently challenged the fairness of the “Aldi challenge” as a recent Aldi campaign compared the prices of Aldi own-brand products against products sold by competitor supermarkets…

“Massive discounts baby!” screamed a promotional email sent by airline bmibaby , then “”Quick! It’s your last chance to book BIG savings on all flights for 2011.” The complainant challenged…

On the website Groupon MyCityDeal, a sales promotion offered a four course meal at the Waggon and Horses for one day at £24 instead of £92. A complainant challenged the…

Following its release of new suggested “principles” for price advertising in Autumn 2010, the Office of Fair Trading has identified a handful of practices that it says “have the greatest…