All Articles in Prices

“Always 10% cheaper or we’ll give you the difference guaranteed” and “15% off everything” claimed respectively ASDA and B&Q. The Advertising Standards Authority received complaints about both campaigns. Was the…

A TV ad for the electronics retailer included price claims such as “Save £120. £229. £349″ Higher price 6th-9th Oct. Ends 26 Oct.” The ASA received a complaint challenging these…

Following unexpectedly high redemption rates fuelled by alleged tactical purchases, Tesco quickly introduced a £20 limit on its March 2011 promise to refund double the difference if products were found…

“Asda price guarantee 10% cheaper or we’ll give you the difference” claimed a national press ad. Tesco wrote to the Advertising Standards Authority challenging. It alleged that this misleadingly implied…