All Articles in Prices

“Always 10% cheaper or we’ll give you the difference guaranteed” and “15% off everything” claimed respectively ASDA and B&Q. The Advertising Standards Authority received complaints about both campaigns. Was the…

A TV ad for the electronics retailer included price claims such as “Save £120. £229. £349″ Higher price 6th-9th Oct. Ends 26 Oct.” The ASA received a complaint challenging these…

Following unexpectedly high redemption rates fuelled by alleged tactical purchases, Tesco quickly introduced a £20 limit on its March 2011 promise to refund double the difference if products were found…

“Asda price guarantee 10% cheaper or we’ll give you the difference” claimed a national press ad. Tesco wrote to the Advertising Standards Authority challenging. It alleged that this misleadingly implied…

The Advertising Standards Authority recently challenged the fairness of the “Aldi challenge” as a recent Aldi campaign compared the prices of Aldi own-brand products against products sold by competitor supermarkets…

“Massive discounts baby!” screamed a promotional email sent by airline bmibaby , then “”Quick! It’s your last chance to book BIG savings on all flights for 2011.” The complainant challenged…

On the website Groupon MyCityDeal, a sales promotion offered a four course meal at the Waggon and Horses for one day at £24 instead of £92. A complainant challenged the…

Following its release of new suggested “principles” for price advertising in Autumn 2010, the Office of Fair Trading has identified a handful of practices that it says “have the greatest…

In the latest stage of its epic market study on the advertising of prices, the Office of Fair Trading has published, in slightly weird slide format, its thoughts on new…

A disgruntled Boots complained to the ASA that a Tesco ad comparing its razor blade prices with those of Boots misleadingly chose Boots’ online prices when they were in fact…