AI in advertising: ICC publishes guidance on its Advertising and Marketing Communications Code
The International Chamber of Commerce has released a guide for marketers on how AI applies to its Advertising and Marketing Communications Code.
All Articles in Privacy
Responsible AI advertising: Advertising Association publishes voluntary code for generative AI
The Advertising Association has published a voluntary best practice guide, developed under the UK government’s Online Advertising Taskforce, setting out eight core principles for the responsible use of generative AI in advertising.
New EU rules bring transparency to political advertising
The EU Regulation on transparency and targeting of political has been in effect from 10 October.
Keeping track: the ICO's regulation of online advertising tracking
The article explores the ICO’s 2025 online tracking strategy. Tamara Quinn and Anna Matsiienko report.
Four the record: ISBA & IMTB’s Influencer Marketing Code hits version 4
KeyForHer food supplements: key reminders for claims targeted at those experiencing menopause
ASA rules against a food supplement manufacturer’s exaggerated re-wording of an authorised claim, Stefanie Lo reports.
EDPB gives its views on European Commission’s advertising and cookie pledge initiative
The EDPB responds to European Commission’s pledge initiative to simplify advertising and cookie choices, Melissa Woodfield reports.
Whopper ruling for HFSS ads via email marketing
ASA ruling on ‘reasonable steps’ to avoid targeting HFSS products to under 16s. Katrina Anderson, Stefanie Lo and Charlie Hennig report.
County cricket club’s latest craze
Essex County Cricket Club’s cryptoasset post sparks ASA scrutiny. TK Spiff reports.
Not so smooth sailing for DFDS Seaways
ASA’s AI-telligent eye: catching rogue ads in the act!
ASA and the machine
