Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
All Articles in Product placement
Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
ASA weighs in on Skinny Food influencer advert
ASA ruling serves as a reminder of advertising requirements around Very Low Calories Diets, Stefanie Lo reports.
Sobering news: new rules and guidance announced on alcohol alternatives
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
UK government plans to stub out underage smoking and vaping
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
ASA ruling examines influencer’s social media post at the Savoy for ad recognition issues
The ASA has ruled on a social media post by influencer promoting The Savoy. The case underscores the necessity of transparent advertising in influencer marketing, urging businesses to prioritise clarity in their campaigns for consumer trust. James Sharpley reports.
If only O2HyperHealth were “hyper-aware” of the importance of seeking medical supervision
ASA’s AI-telligent eye: catching rogue ads in the act!
Squeaky clean: updates on greenwashing
The ‘unfiltered’ truth behind product #ads
HFSS – TV and online restrictions delayed
Further delays to the HFSS restrictions on TV and online advertising, Katrina and Stefanie reports.
Recent ASA decisions on CBD advertising give timely reminders for companies selling CBD products
