Product placement Archives | marketinglaw

ASA lays out plans to tackle harmful racial stereotypes in ads

Written by TK Spiff on 13 Sep 2021

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: December 2020 Law stated as at: May 2021 What happened: Following the death of George Floyd in May 2020, many…
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CAP concludes gender stereotyping 12 month review

Written by Thuvaraka Balamurali on 30 Mar 2021

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 17 December 2020 Law stated as at: 21 January 2021 What happened: In 2018, the Committee of Advertising Practice (CAP)…
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Brexit certainty for advertisers

Written by Holly Barber Collis on 30 Mar 2021

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 December 2020 Law stated as at: 22 January 2021 What happened: The CAP and BCAP Codes consolidate many rules…
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CAP and BCAP updates to alcohol rules

Written by Chloe Deng on 30 Mar 2021

Who: Committees of Advertising Practice (CAP) Where: United Kingdom When: 21 January 2021 Law stated as at: 1 February 2021 What happened: CAP has announced some immediately effective minor updates…
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CAP & BCAP consulting on new rules for ‘cosmetic interventions’

Written by Katrina Anderson on 21 Oct 2020

Who: CAP and BCAP Where: United Kingdom When: 10 September 2020 Law stated as at: 5 October 2020 What happened: CAP and BCAP have jointly launched a consultation on introducing…
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Here’s looking at you, kid: CAP reflects on children’s recognition of online advertising

Written by Charlotte Groom on 21 Oct 2020

Who: The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Where: United Kingdom When: 30 July 2020 Law stated as at: 30 September 2020 What happened: CAP…
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New rules on advertising on ‘media platforms’ and video-sharing platform services in Germany

Written by Dr Martin Soppe on 21 Oct 2020

Who: German federal states Where: Germany When: 20 July 2020 Law states as at: Autumn 2020 The New State Treaty on Media (also known as the Medienstaatsvertrag (MStV) or Interstate…
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Striking the right pose: body image issues in ads

Written by Rebecca Chui on 27 Jul 2020

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 26 June 2020 Law stated as at: 2 July 2020 What happened: The ASA recently released a reminder for advertisers…
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Covid-19 and health claims: advertisers beware!

Written by Lucy Price on 25 Jun 2020

Who: Revival Drinks Ltd t/a Revival Shots and the Advertising Standards Authority (ASA) Where: United Kingdom When: 27 May 2020 Law stated as at: 10 June 2020 What happened: Following…
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Lord Sugar’s tooth-whitening tweet found rotten by the ASA

Written by Lucy Price on 05 Jun 2020

Who: Lord Alan Sugar, Stylideas Ltd t/a Stylsmile and the Advertising Standards Authority (ASA) Where: United Kingdom When: 6 May 2020 Law stated as at: 11 May 2020 What happened:…
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France legislates to ensure that healthcare brands are required to disclose links with influencers

Written by Lucie Champetier Thomas Devred Claire Bouchenard on 06 May 2020

Who: Social media, Instagram, media, influencers, firms marketing health products, etc. Where: France When: 30 December 2019 Law stated as at: 26 February 2019 What happened: A new decree published…
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How clear is your influence?

Written by Charlotte Groom on 06 May 2020

Who: Committee of Advertising Practice (CAP) and the Competition and Markets Authority (CMA) Where: United Kingdom When: 6 February 2020 Law stated as at: 12 March 2020 What happened: CAP…
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