All Articles in Product placement
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Lord Sugar’s tooth-whitening tweet found rotten by the ASA
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France legislates to ensure that healthcare brands are required to disclose links with influencers
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How clear is your influence?
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Q: When, will I, will I be famous? A: When you have 30,000 Instagram followers.
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ITV and ASA couple up to give contestants advice on social media ads
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French courts explore official alcohol suppliers to the Cannes International Film Festival
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Ofcom considers Countdown host Nick Hewer’s namechecks
A Countdown show opened with host Nick Hewer mentioning the Ideal Home exhibition in favourable terms. Did this breach “undue prominence” rules? Thomas Spanyol reports on the Ofcom investigation and its outcome.
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Ofcom probes “Cab My Ride” and “MYX Fusions Moscato” references
Did channels “That’s Solent” (local TV) and “Flava” (music) breach “undue prominence” rules for brand references in editorial? Barney Sich reports on Ofcom’s investigations and the outcomes.
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CAP issues new guidance on vlogging
With vloggers and brands increasingly teaming up, and following recent high-profile ASA adjudications for a lack of transparency, CAP has issued recommendations for when vlogs need to be labelled as ads. Ben Dunham takes a look.
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New product placement guidance from Ofcom
Paid-for product placement in TV programmes has been legal in the UK since February 2011. Ofcom has now published further guidance to be read in conjunction with the principal rules. Nick Johnson reports.
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Dawn of a new era for paid-for brand placement in UK TV programmes
