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Legitimate money was paid in the US for Maybelline mascara to feature in a reality series set in Marie Claire’s New York office. But did screenings on the UK’s Style…
Culture Secretary Andy Burnham has announced “no change” on product placement laws, spurning a chance under the Audiovisual Media Services Directive of a more liberal regime. But with programme funding…
The UK government is pondering feedback from its recently closed consultation on freeing up TV product placement rules as part of implementing the EU Audio Visual Media Services Directive. What…
At a recent, unique OC event, a wide range of broadcasters, producers, brand-owners, media agencies and prop placement agencies joined an illustrious panel to debate the proposed deregulation of the…
Just as the EU aims to liberalise product placement on our screens, the USA appears to be moving towards a more restrictive regime for brandowners placing their products into programming.…
Following Andy Burnham’s negative comments on liberalising UK TV product placement rules, the DCMS is now consulting on whether it should be permitted. What are the arguments and the prospects…
On the eve of a Government consultation on whether to liberalise UK TV product placement controls, the idea has been apparently squashed by … er.. the Government. Shades of the…
In January 2007 it seemed that the way was clear for legal paid-for product placement across the European Union after the latest version of the draft ‘Audio Visual Media Services…
