All Articles in Product placement

At last, after multiple hitches and U turns, UK Plc has finally bitten the bullet and signed off the Audiovisual Media Services (Product Placement) Regulations, legalising product placement on TV.…

There has been yet another change of tack on the road to deciding what to do about paid-for product placement on UK TV now that Brussels says member states can…

Culture Secretary Andy Burnham has announced “no change” on product placement laws, spurning a chance under the Audiovisual Media Services Directive of a more liberal regime. But with programme funding…

At a recent, unique OC event, a wide range of broadcasters, producers, brand-owners, media agencies and prop placement agencies joined an illustrious panel to debate the proposed deregulation of the…

Just as the EU aims to liberalise product placement on our screens, the USA appears to be moving towards a more restrictive regime for brandowners placing their products into programming.…

Following Andy Burnham’s negative comments on liberalising UK TV product placement rules, the DCMS is now consulting on whether it should be permitted. What are the arguments and the prospects…

On the eve of a Government consultation on whether to liberalise UK TV product placement controls, the idea has been apparently squashed by … er.. the Government. Shades of the…