ASA holds online pharmacies accountable for customer-shared referral codes
The ASA holds online pharmacies responsible for customers’ social media posts sharing weight-loss medication referral codes.
All Articles in Promotion marketing
Cross-border ads: CAP explains ASA's remit
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
Transparent pricing: CAP clarifies VAT pricing rules
CAP publishes guidance on the presentation of VAT in ads.
ASA bans weight-loss medication ads for breaching prescription medicine rules
The ASA has ruled against three advertisers for promoting prescription-only medicines (POMs) advertising weight-loss medications, finding some also irresponsible for exploiting consumers’ insecurities around body image.
'From' prices and urgency claims in hotel ads under the ASA's scrutiny
The ASA has ruled on “from” price claims and urgency claims in advertisements for hotel bookings.
Earnings promises meet the CAP Code reality check: ASA bans 'typical' income claims
The ASA cracks down on ads for training courses claiming that people could achieve typical earnings or a certain lifestyle by following such advertised courses.
Claims made for LED facemasks scrutinised by the ASA
The ASA has issued four beauty-related rulings as part of its wider work on LED facemasks for skincar
ASA bans 'free' airport lounge offer over capacity caps
The ASA has banned “free” airport lounge promotion after finding that capacity caps meant that nearly half of eligible customers missed out during peak periods, despite a 93% overall success rate.
Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
ASA bans bar ad featuring Barney the dinosaur for appeal to children and promoting excessive alcohol consumption
The ASA has ruled that a social media ad for a bar featuring Barney the Dinosaur and the phrases “T-wrecked” and “ONE TEQUILA, TWO TEQUILA, THREE TEQUILA, FLOOR”, breached advertising rules by appealing to under-18s and encouraging excessive drinking.
Time is up for misleading pricing claims
The ASA has upheld three complaints against Hammonds Furniture Ltd, finding its use of a countdown clock misleading and its “unbeatable price” claims for bespoke furniture inadequately substantiated and unverifiable.
Contact Solar contacted by the ASA for omitting material information from price claim
The ASA has found a pricing claim misleading due to the omission of material information.
