Contact Solar contacted by the ASA for omitting material information from price claim
The ASA has found a pricing claim misleading due to the omission of material information.
All Articles in Promotion marketing
Don't fail in ticket sales
Reminder from CAP to maintain transparent marketing practices for ticket sales.
Fast Flowers fiasco: ASA ruling on misleading delivery claims
The ASA ruled that MyFlowers’ ads were misleading by implying that same-day delivery was available nationwide when it was limited to London.
Cut the waffle: no unauthorised food health claims and no HCP endorsements
CAP reiterates that health claims for foods are only permitted if they are authorised, with recent ASA rulings underscoring the point.
ASA calls for influencer #ad transparency
ASA finds unsatisfactory rates of influencer ad disclosure on social media and provides recommendations on how to comply with the rules.
Sun, sea and savings: Haven’s misleading price claims
The ASA rules that unsubstantiated “from” price claims are misleading. Sophie Chesterman reports.
Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
Something smells off: ASA ruling on misleading perfume prices
The ASA has considered whether a price claim on a perfume sample was misleading and the use of a “from” price. Aisling Farley reports.
Dreams or nightmares? When your ‘sustainable’ holiday isn’t so green
The ASA investigates the level of substantiation required for “sustainable” destinations and trips, Alex Lowe reports.
ASA delivers its top tips to marketers of age-restricted ads
The ASA has given its top tips on how to ensure children are not exposed to age-restricted ads. Melissa Woodfield reports.
Sidemen slip-up: stars found failing to properly disclose an ad
The ASA highlights the importance of #ad disclosures in video content, and a useful tip on making use of age-restriction measures when advertising restricted products. Melissa Woodfield reports.
CMA is heating up on the green heating and insulation sector
The CMA publishes final advice for marketing green heating and insulation products, Emily Addleman reports.
