Fast Flowers fiasco: ASA ruling on misleading delivery claims
The ASA ruled that MyFlowers’ ads were misleading by implying that same-day delivery was available nationwide when it was limited to London.
The ASA ruled that MyFlowers’ ads were misleading by implying that same-day delivery was available nationwide when it was limited to London.
CAP reiterates that health claims for foods are only permitted if they are authorised, with recent ASA rulings underscoring the point.
ASA finds unsatisfactory rates of influencer ad disclosure on social media and provides recommendations on how to comply with the rules.
The ASA rules that unsubstantiated “from” price claims are misleading. Sophie Chesterman reports.
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
The ASA has considered whether a price claim on a perfume sample was misleading and the use of a “from” price. Aisling Farley reports.
The ASA investigates the level of substantiation required for “sustainable” destinations and trips, Alex Lowe reports.
The ASA has given its top tips on how to ensure children are not exposed to age-restricted ads. Melissa Woodfield reports.
The ASA highlights the importance of #ad disclosures in video content, and a useful tip on making use of age-restriction measures when advertising restricted products. Melissa Woodfield reports.
The CMA publishes final advice for marketing green heating and insulation products, Emily Addleman reports.
ASA Active Ad Monitoring system successfully identifies non-compliant ad featuring medicinal claims for an unlicenced medicine. Stefanie Lo reports.