How influencer advertising can make the 'less healthy' food and drink advertising restrictions bite
The ASA’s ruling under the “less healthy” food and drink advertising restrictions shows the importance of careful use of influencer marketing.
All Articles in Promotion marketing
ASA rules savings claims misleading where based on averaged competitor prices
The ASA has ruled that savings claims on Nectar Sleep’s website were misleading, finding that the ad implied consumers could save up to 65% against Nectar Sleep’s usual selling prices when the claimed savings were in fact based on a comparison with an average of selected competitors’ prices.
Sales volumes aren't the whole story: High Court refuses CMA's 'fixed volume requirement' for Emma Sleep's reference pricing
The High Court has refused the CMA’s application for an enforcement order that would have required Emma Sleep to adhere to a 1:2 “fixed volume requirement” in relation to its use of reference pricing.
ASA continues crackdown on misleading 'was' price claims and countdown tactics
The ASA upheld complaints against two advertisers over unsubstantiated reference prices, a misleadingly presented bundle discounts and countdown clocks that falsely implied offers were about to end.
Picture perfect? ASA rules against fake reviews and testimonials
The ASA has upheld complaints against a hair styling tool brand over fake endorsements and testimonials and misattributed influencer content.
Motorpoint's savings claim runs out of road as ASA rules misleading ad
The ASA has found that Motorpoint’s ad claiming that consumers could save “up to £17,000” on nearly new used cars did not accurately represent the true nature of the sale and was misleading.
Beauty Pie's 'clinically proven' claim falls short of evidence
The ASA has upheld a complaint against Beauty Pie’s LED mask ad claiming “clinically proven” results, finding that the supporting studies were insufficient to substantiate the claim.
ASA lifts the lid on beauty brand's skincare efficacy claims
The ASA ruled that 111skin’s “Exosome Face Lift” product listing made efficacy claims that could not be substantiated and exaggerated the effects of the product, in breach of the CAP Code.
UK and EU update tobacco and vaping advertising frameworks
The UK has prohibited tobacco and vaping advertising under the Tobacco and Vapes Act 2026, while the European Commission consults on modernising its own tobacco advertising and product rules.
Dance app missteps with “free” subscription claim
ASA rules that a dance app using a money back model cannot be descried as “free”.
The Pizza Company serves up a misleading prize promotion
The ASA ruled against The Pizza Company because its promotional packaging misled consumers into believing all products were eligible for a prize draw.
AI in advertising: ICC publishes guidance on its Advertising and Marketing Communications Code
The International Chamber of Commerce has released a guide for marketers on how AI applies to its Advertising and Marketing Communications Code.
