Promotion marketing Archives | marketinglaw

Dutch snack bars’ “100% Sustainable” claim Deemed unsustainable

Written by Sophie den Held on 10 Dec 2019

Who: Kwalitaria Franchise Friendly Concepts (FFC Franchise B.V.) and Dutch Advertising Code Authority (SRC) Where: The Netherlands When: 4 July 2019 Law stated as at: 3 December 2019 What happened:…
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Recognition mission: children and online ads

Written by Charlotte Groom on 10 Dec 2019

Who: The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Where: United Kingdom When: 24 October 2019 Law stated as at: 1 December 2019 What happened: On 24…
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Don’t be sleigh-ed this year by non-compliant promotions

Written by Rebecca Chui on 10 Dec 2019

Who: The Advertising Standards Authority (ASA), Parsley Box Ltd, Virgin Wine Online Ltd Where: United Kingdom When: Various Law stated as at: 14 November 2019 What happened: During the run-up…
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Q: When, will I, will I be famous? A: When you have 30,000 Instagram followers.

Written by Matthew White Chloe Deng on 30 Aug 2019

Who: The Advertising Standards Authority (ASA) and Sanofi UK (Sanofi) with ‘ThisMamaLife’ Where: United Kingdom When: 3 July 2019 Law stated as at: 5 August 2019 What happened: In February…
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ITV and ASA couple up to give contestants advice on social media ads

Written by TK Spiff on 30 Aug 2019

Who: The Advertising Standards Authority (ASA) and ITV plc (ITV) Where: United Kingdom When: 30 July 2019 Law stated as at: 25 July 2019 What happened: ITV and the ASA…
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CAP bans harmful gender stereotyping in ads

Written by TK Spiff on 04 Jul 2019

Who: The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Where: United Kingdom When: 20 June 2019 Law stated as at: 14 June 2019 What happened: Back in…
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“No Added Sugars” claim not misleading

Written by Marleen Huisman on 04 Jul 2019

Who: Dutch Advertising Code Committee (the ACC), Stichting Foodwatch Nederland (Foodwatch) and HiPP GmbH & Co Vertrieb AG (HiPP) Where: The Netherlands When: 5 March 2019 Law stated as at:…
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Freddo the Frog leaps but falls foul of ASA ruling

Written by TK Spiff on 26 Apr 2019

Who: Mondelez UK Limited t/a Cadbury (Cadbury), the Advertising Standards Authority (ASA) and the Children’s Food Campaign (Sustain) Where: United Kingdom When: 6 March 2019 Law stated as at: 8…
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Restrictive German athlete advertising deemed abusive

Written by Emma Finlayson on 25 Mar 2019

Who: International Olympic Committee (IOC), German Federal Cartel Office (Bundeskartellamt), German Olympic Committee (DOSB) Where: Germany When: 27 February 2019 Law stated as at: 14 March 2019 What happened: The…
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ING mobile app misleading?

Written by Kevin van 't Klooster on 25 Mar 2019

Who: ING Bank (ING), a complainant and the Dutch Advertising Code Committee (ACC) Where: The Netherlands When: 30 January 2019 Law stated as at: 28 February 2019 What happened: ING…
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The KLM World Deal Weeks, too good to be true?

Written by Marleen Huisman on 18 Mar 2019

Who: The Appeals Tribunal of the Dutch Advertising Code Committee (the Tribunal) and KLM Where: The Netherlands When: 13 December 2018 Law stated as at: 31 January 2019 What happened:…
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Watch out for the small print!

Written by Verity Raeside on 18 Mar 2019

Who: The Advertising Standards Authority (ASA) The Broadcast Committee of Advertising Practice (BCAP) Where: United Kingdom When: November 2018 Law stated as at: 31 January 2019 What happened: BCAP has…
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