All Articles in Promotion marketing
Controversial high-speed trains campaign does not need to be derailed, says French court
Making your prize draw a winner | CAP publishes guidance on how to select winners
CAP publishes guidance on how to select prize draw winners. Are you complying? Charlotte Groom summarises the guidance.
Commercial spots must comply with ARPP’s “Gambling” Recommendation
Two private individuals referred a new commercial spot broadcast by the French lottery operator (La Française des Jeux) to the ARPP’s Jury of Ethical Advertisement. The jury found that this “Escape Game Loto” did not comply with ARPP’s Gambling Recommendation. Margaux Hammer reports.
Phone-paid Services Authority helps clarify ‘service’ v ‘marketing’ messages
Do SMS messages sent to request confirmation of an order for premium rate number services constitute marketing? The Phone-paid Services Authority considered this point with the Information Commissioner’s Office. Thomas Spanyol reports the PSA guidance.
CAP cracks down on HFSS food and drink ads
Wave goodbye to your favourite characters featuring in junk food ads. CAP’s ban on the advertising of HFSS food and drinks to children begins in July 2017. Chloe Deng reports.
Coral comes under fire from the ASA for misleading ads
What lessons can be learned from a string of rulings against the gambling operator for its targeted promotions and time-limited offers? Jamie Heatly reports.
ASA challenges Sainsbury’s use of “Participating stores only”
A consumer was unable to find a participating Sainsbury’s store to take advantage of a voucher promotion. Had Sainsbury’s adequately communicated the significant conditions for the promotion? Barney Sich reports.
New regime proposed for premium rate online competition services
Consumer complaints about online competition services are high and PhonepayPlus wants to take action to improve consumer confidence. Anna Williams looks at the proposed new Special conditions.
Missing letters and missing promotional codes?
Over a hundred consumers challenge the fairness of Walkers’ “Spell & Go” promotion but the ASA rules that the promotion is misleading instead. What did the ASA discover? Which significant condition was missing? Chloe Deng reports.
Did Converse trainers prize make Bulmers promotion non-compliant?
To mark the launch of its new Bulmers blueberry flavour cider, Heineken ran a competition offering personalised Converse high-top trainers as a prize. Alcohol Concern complained to the ASA. What was the problem? Chloe Deng reports.
Grocers asked to engage with Trading Standards on “Was/now” offers
The Competition and Markets Authority has published a follow-up report on a super-complaint by Which? concerning allegedly misleading grocery promotions. As a result, a number of supermarkets are being asked to “engage with” Trading Standards. Jamie Heatly reports.
