CAP changes sales promotion rules
Following a consultation in which they got an underwhelming ten responses, the Committee of Advertising Practice has published “Amended rules on sales promotions.” What are the key changes? Daisy Jones reports.
All Articles in Promotion marketing
Groceries Code gets teeth
The Groceries Code Adjudicator (Permitted Maximum Financial Penalty) Order 2015 now allows breaches of the Code to be punished with a penalty of up to 1% of applicable turnover. What is the relevance for marketers? Chloe Deng reports.
Was trip to Trento Sviluppo supermarket a “transactional decision”?
An Italian supermarket chain promoted offers. A customer travelled to a branch but offer products were not available. A fine for breach of EU unfair commercial practices laws ensued, but the retailer appealed to the CJEU. Why? Thomas Spanyol reports.
Should Morrisons wine promotion have given the end date?
“Any 3 for £10. £5 each” said headlines in advertising offering selected wines at bargain prices. But should an end date have been included after customers had problems finding the wines in stores? Thomas Spanyol reports the ASA’s decision.
Wyke Farms first to register social media-driven brand
Ad code writers consult on key changes
New Guidance on alcohol promotions
ASA probes Generic Maths promotion
Facebook changes its Platform Policy in respect of in-game purchases and incentivising page ‘likes’.
Non-commercial raffles and sweepstakes rules shake up continues
Did online advertising finally overtake TV in the complaint stakes? Was “leisure” the most complained about sector again? How many ASA decisions were successfully appealed? What are the ad super-regulator’s goals for 2015? Thomas Spanyol reports.
France goes its own way with new prize promotion laws
Dismissing claims that it puts France on a collision course with relevant EU Directives, Paris legislators have introduced significant changes to laws affecting promotional prize draws and competitions. Osborne Clarke Paris’s Claire Bouchenard and Isabelle do Rego report.
Seagate Technology prize competition challenged
