“Only one entry per person” said one part of the rules for a joint Harrods/Condé Nast “Put the Harrods Green Man on the map” prize promotion. But another part allowed multiple entries. Which was right? Cue complaints to the ASA. Jude King reports.
Recently there have been two changes to laws impacting French prize draws and competitions. Will they make life easier for marketers looking to run compliant promotions in France? Claire Bouchenard reports from Osborne Clarke Paris
A Magnum icecream competition run jointly with Asos across social media platforms and selected websites offered a “Henry Holland dress worth £5000” to 25 lucky winners. Two disappointed winners complained. Fiona Schneider reports the lessons.
Following a consultation in which they got an underwhelming ten responses, the Committee of Advertising Practice has published “Amended rules on sales promotions.” What are the key changes? Daisy Jones reports.
The Groceries Code Adjudicator (Permitted Maximum Financial Penalty) Order 2015 now allows breaches of the Code to be punished with a penalty of up to 1% of applicable turnover. What is the relevance for marketers? Chloe Deng reports.
An Italian supermarket chain promoted offers. A customer travelled to a branch but offer products were not available. A fine for breach of EU unfair commercial practices laws ensued, but the retailer appealed to the CJEU. Why? Thomas Spanyol reports.
“Any 3 for £10. £5 each” said headlines in advertising offering selected wines at bargain prices. But should an end date have been included after customers had problems finding the wines in stores? Thomas Spanyol reports the ASA’s decision.
