All Articles in Promotion marketing

Pepsico promotion under the ASA cosh A family submitted thousands of entries into a “Win £500 every hour” promotion, using numerous, slightly different email addresses. They won many times, but…

In quick succession, the processes of the Advertising Standards Authority have recently undergone scrutiny and been found wanting, as Mark Smith reports after investigating the cases of UK2 Telecom Ltd…

In 2005 the UK followed New Zealand’s example by liberalising its lottery laws to allow purchase-to-enter random prize draws. Has France now gone the same way? Claire Bouchenard of B…