Promotion marketing Archives | Page 14 of 28 | marketinglaw

ASA scolds Red Bull prize promotion fulfilment
Written Osborne Clarke on 09 Apr 2013
Topic: Promotion Marketing Who: The Advertising Standards Authority and Red Bull Company Ltd When: February 2013 Where: UK Law stated as at: 26 March 2013 What happened: Recently, the Advertising…
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AWOL voucher causes Debenhams ASA grief
Written Osborne Clarke on 07 Mar 2013
Topic: Promotion marketing Who: Debenhams Retail plc (“Debenhams”), the Daily Mail and the Advertising Standards Authority (“ASA”) When: 20 February 2013 Where: UK Law stated as at: 7 March 2013…
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Northern Ireland finally allows purchase-to-enter prize draws
Written Osborne Clarke on 12 Feb 2013
When the Gambling Act 2005 came into force and changed the face of, amongst other things, prize promotion law, it took many a while to realise that it only applied…
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Pepsico promotion under the ASA cosh
Written Osborne Clarke on 06 Dec 2012
Pepsico promotion under the ASA cosh A family submitted thousands of entries into a “Win £500 every hour” promotion, using numerous, slightly different email addresses. They won many times, but…
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Two steps back for ad watchdog in its 50th anniversary year
Written Osborne Clarke on 07 Nov 2012
In quick succession, the processes of the Advertising Standards Authority have recently undergone scrutiny and been found wanting, as Mark Smith reports after investigating the cases of UK2 Telecom Ltd…
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Prize claim costs an aggressive practice, say EU appeal judges
Written by Nick Johnson on 07 Nov 2012
In a landmark judgment the Court of Justice of the European Union has held that requiring prize draw or competition winners to incur any cost in order to claim a…
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European ad lawyers comment on Purely Creative verdict
Written Osborne Clarke on 07 Nov 2012
Elsewhere in this update, we report on the key CJEU verdict in the case of Office of Fair Trading vs Purely Creative Ltd & Ors. What will be the likely…
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Seismic change in French prize promo laws
Written Osborne Clarke on 09 Oct 2012
In 2005 the UK followed New Zealand’s example by liberalising its lottery laws to allow purchase-to-enter random prize draws. Has France now gone the same way? Claire Bouchenard of B…
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“£5 off shopping at Tesco” challenged
Written Osborne Clarke on 08 Aug 2012
Front page flashes on the Daily Star and Daily Express were challenged by 12 complainants on grounds that they seemed to offer instant fulfilment in the form of a discount…
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Toshiba feels ICO heat after Rugby World Cup entrant data glitch
Written Osborne Clarke on 04 May 2012
Following a complaint by a competitor in a Toshiba Rugby World Cup-themed online prize promotion, the Information Commissioner’s Office investigated an apparent security breach Mark Smith reports on how an…
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Daily Star “Win a Campervan” competition leads to refunds
Written Osborne Clarke on 07 Mar 2012
The Gambling Commission “positively engaged” with the daily after it launched a not entirely free-to-enter mixed skill and luck prize promotion. The discussions ended with the paper refunding entrants their…
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New German threat to “opt-in to win” mechanics
Written Osborne Clarke on 13 Feb 2012
The recently passed s. 28 (3b) of the federal German Data Protection Act appears to endanger promotion entry mechanics that offer a chance to win to entrants who opt-in to…
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Tom Harding
Partner, Commercial, UK, Bristol
Louis Hoffreumon
Counsel, Belgium, Brussels
Gregory Barton
Senior Associate, Commercial, UK, Reading
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