Promotion marketing Archives | Page 14 of 27 | marketinglaw

Pepsico promotion under the ASA cosh
Written Osborne Clarke on 06 Dec 2012
Pepsico promotion under the ASA cosh A family submitted thousands of entries into a “Win £500 every hour” promotion, using numerous, slightly different email addresses. They won many times, but…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Two steps back for ad watchdog in its 50th anniversary year
Written Osborne Clarke on 07 Nov 2012
In quick succession, the processes of the Advertising Standards Authority have recently undergone scrutiny and been found wanting, as Mark Smith reports after investigating the cases of UK2 Telecom Ltd…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Prize claim costs an aggressive practice, say EU appeal judges
Written by Nick Johnson on 07 Nov 2012
In a landmark judgment the Court of Justice of the European Union has held that requiring prize draw or competition winners to incur any cost in order to claim a…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
European ad lawyers comment on Purely Creative verdict
Written Osborne Clarke on 07 Nov 2012
Elsewhere in this update, we report on the key CJEU verdict in the case of Office of Fair Trading vs Purely Creative Ltd & Ors. What will be the likely…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Seismic change in French prize promo laws
Written Osborne Clarke on 09 Oct 2012
In 2005 the UK followed New Zealand’s example by liberalising its lottery laws to allow purchase-to-enter random prize draws. Has France now gone the same way? Claire Bouchenard of B…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
“£5 off shopping at Tesco” challenged
Written Osborne Clarke on 08 Aug 2012
Front page flashes on the Daily Star and Daily Express were challenged by 12 complainants on grounds that they seemed to offer instant fulfilment in the form of a discount…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Toshiba feels ICO heat after Rugby World Cup entrant data glitch
Written Osborne Clarke on 04 May 2012
Following a complaint by a competitor in a Toshiba Rugby World Cup-themed online prize promotion, the Information Commissioner’s Office investigated an apparent security breach Mark Smith reports on how an…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Daily Star “Win a Campervan” competition leads to refunds
Written Osborne Clarke on 07 Mar 2012
The Gambling Commission “positively engaged” with the daily after it launched a not entirely free-to-enter mixed skill and luck prize promotion. The discussions ended with the paper refunding entrants their…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
New German threat to “opt-in to win” mechanics
Written Osborne Clarke on 13 Feb 2012
The recently passed s. 28 (3b) of the federal German Data Protection Act appears to endanger promotion entry mechanics that offer a chance to win to entrants who opt-in to…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
ASA’s harsh verdict on Mercedes Benz “promotion from hell”
Written Osborne Clarke on 13 Feb 2012
Sometimes with a promotion, everything that can go wrong does go wrong. This “win a new Vito” competition may not have been quite in that category, but the activities of…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Was five days long enough to claim prize?
Written Osborne Clarke on 06 Dec 2011
“The Skinny” online magazine offered a Samsung Galaxy tablet prize in a free to enter competition promoting the Edinburgh International Science Festival. The winner took 6 days to respond to…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Was “cashback” offer misleading if redeemed on pre paid card?
Written Osborne Clarke on 07 Nov 2011
“I am D3100 Cashback” announced text on a Nikon website, but a complaint was lodged with the ASA that this was misleading due to the offer being fulfilled not literally…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook

Categories

Recent contributors

Gianluigi Marino
Partner, Head of Digitalisation, Italy
Alix Taverne
Associate, Paris
Chloe Deng
Associate Director, London
Dan Smithson
,

Sign up to our newsletter