All Articles in Promotion marketing

In the case of OFT vs. Purely Creative, the Court of Appeal has now deferred to the Court of Justice of the European Union on various questions including the precise…

Press ads placed by Radio Galaxy promoted a “Write your own epitaph” competition. First prize was an all expenses paid funeral. The German Association of Undertakers was not impressed and…

The Kingdom of the Netherlands was reorganised in October 2010. Instead of comprising three separate countries, it now consists of four. How could this possibly be relevant to online sales…

Great Britain (but not Ulster) has long since made these legal, but Denmark is the latest EU government to wonder how it can maintain its ban despite an ECJ judgment…

Now everyone knows that the legal age of majority, when binding contracts can be formed online for example and rights in user generated promotion entries safely signed over to promoters,…

A Bodyform sanitary towels promotion offered Stella McCartney underwear as prizes. The fashion house was not impressed and complained to the Advertising Standards Authority. Nadine Seymour mulls the outcome and…

Many still do not appreciate that a free to enter promotion involving “playing a game of chance” for a prize is illegal “gaming” unless licensed by the Gambling Commission. Clearly…

Since 1 September 2010, UK advertisers have had to comply with updated codes covering broadcast and non-broadcast marketing communications. Like before, the Codes extend to prize promotions, but the new…