All Articles in Promotion marketing

The Kingdom of the Netherlands was reorganised in October 2010. Instead of comprising three separate countries, it now consists of four. How could this possibly be relevant to online sales…

Great Britain (but not Ulster) has long since made these legal, but Denmark is the latest EU government to wonder how it can maintain its ban despite an ECJ judgment…

Now everyone knows that the legal age of majority, when binding contracts can be formed online for example and rights in user generated promotion entries safely signed over to promoters,…

A Bodyform sanitary towels promotion offered Stella McCartney underwear as prizes. The fashion house was not impressed and complained to the Advertising Standards Authority. Nadine Seymour mulls the outcome and…

Many still do not appreciate that a free to enter promotion involving “playing a game of chance” for a prize is illegal “gaming” unless licensed by the Gambling Commission. Clearly…

Since 1 September 2010, UK advertisers have had to comply with updated codes covering broadcast and non-broadcast marketing communications. Like before, the Codes extend to prize promotions, but the new…

The UK gambling laws watchdog has published new guidance on how to run prize competitions and draws. But will it be any more help to promoters than the frankly underwhelming…

In a photo contest, the promoter smelt a rat and disqualified two contestants. Both challenged this, but the rules said the promoters’ decision was final and no correspondence or discussion…

As the OFT seeks a court injunction banning five companies from distributing prize draw scratch-cards, does this mean a more heavy-handed OFT when it comes to protecting consumers’ rights against…