All Articles in Promotion marketing

A Bodyform sanitary towels promotion offered Stella McCartney underwear as prizes. The fashion house was not impressed and complained to the Advertising Standards Authority. Nadine Seymour mulls the outcome and…

Many still do not appreciate that a free to enter promotion involving “playing a game of chance” for a prize is illegal “gaming” unless licensed by the Gambling Commission. Clearly…

Since 1 September 2010, UK advertisers have had to comply with updated codes covering broadcast and non-broadcast marketing communications. Like before, the Codes extend to prize promotions, but the new…

The UK gambling laws watchdog has published new guidance on how to run prize competitions and draws. But will it be any more help to promoters than the frankly underwhelming…

In a photo contest, the promoter smelt a rat and disqualified two contestants. Both challenged this, but the rules said the promoters’ decision was final and no correspondence or discussion…

As the OFT seeks a court injunction banning five companies from distributing prize draw scratch-cards, does this mean a more heavy-handed OFT when it comes to protecting consumers’ rights against…

With immediate and worldwide effect, Facebook recently announced a new policy governing all those conducting prize promotions on its site. Brian Heidelberger, partner in Winston & Strawn Chicago, and Monique…

Smooth Radio Northwest ran a weekly phone-in competition during May 2009 with a grand prize of an “all-inclusive” Pacific island holiday. But who had to pay the £400 airport taxes?…

…but would a ban be an unwarranted and even possibly illegal constraint on a practice that seems to have been given official sanction in a “maximum harmonisation” Directive? Paul Taylor…