All Articles in Promotion marketing

…but would a ban be an unwarranted and even possibly illegal constraint on a practice that seems to have been given official sanction in a “maximum harmonisation” Directive? Paul Taylor…

After controversy over whether a gambling licence was needed, house owners the Wilshaws who offered their home as the prize in a pay to enter competition, have drawn the successful…

“Buy one, get one free” promotions are thankfully still legal in the UK despite premature reports of their demise when the Consumer Protection from Unfair Trading Regulations 2008 were introduced…

Electronic Arts promoted the launch of its game ‘Mercenaries 2: World in Flames’ by giving away £20k worth of fuel at a London petrol station, and quickly learned that you…

Since 1 October 2008 the coming into force of more parts of the Companies Act 2006 has activated important new rules on company directors’ duties. They cover acceptance of benefits…