Promotion marketing Archives | Page 17 of 27 | marketinglaw

BOGOF promotions under the cosh
Written Osborne Clarke on 03 Mar 2009
“Buy one, get one free” promotions are thankfully still legal in the UK despite premature reports of their demise when the Consumer Protection from Unfair Trading Regulations 2008 were introduced…
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New California sweepstakes law
Written Osborne Clarke on 01 Dec 2008
Governor Schwarzenegger has just signed off detailed restrictions on claims that can be made in respect of prize promotions run in the Sunshine State. Stephen Groom sweeps up the key…
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Mobile short code coincidence causes havoc for radio competition
Written by Anna Williams on 01 Dec 2008
How did a radio presenter’s ignorance of the mobile short code keywords used by Century Northwest station lead to 230 people being excluded from a competition? Anna Montes investigates what…
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Electronic Arts “free petrol” launch promo “goes wrong”
Written Osborne Clarke on 03 Oct 2008
Electronic Arts promoted the launch of its game ‘Mercenaries 2: World in Flames’ by giving away £20k worth of fuel at a London petrol station, and quickly learned that you…
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Company directors must heed new gift/conflict laws
Written Osborne Clarke on 03 Oct 2008
Since 1 October 2008 the coming into force of more parts of the Companies Act 2006 has activated important new rules on company directors’ duties. They cover acceptance of benefits…
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“Win a house” competition sets off legality debate
Written Osborne Clarke on 03 Oct 2008
The Wilshaws were not shifting their £1m Devon house and garden, so with legal advice offered it as a prize in a £25 a ticket competition. But was this problematic…
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New York Attorney General gets tough on alternative free entry routes
Written Osborne Clarke on 02 Sep 2008
A US “scratch card with purchase” promotion with an alternative free entry route led to a $245,000 pay out to settle enforcement action. The issue was just how well promoted…
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Property Woman of the Year Awards breach Code
Written Osborne Clarke on 05 Aug 2008
Bradford & Bingley ran a national “Property Woman of the Year” contest but a disappointed entrant queried the selection process and its consistency with ads. David Pawan reports the Advertising…
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Misfortune or carelessness for promotion trade body?
Written Osborne Clarke on 03 Jul 2008
Fresh from a controversial and some might say scaremongering suggestion that new unfair commercial practices laws banned a particular promotional tool, surely the Institute of Sales Promotion has not done…
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Joined-up enforcement on premium rate promotions?
Written by Nick Johnson on 03 Jul 2008
When prize promos using premium rate lines get lottery laws wrong, the Gambling Commission and premium line regulator PayphonePlus may both be considering enforcement action. Now these bodies have agreed…
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easyJet Funcard promo not up to scratch
Written Osborne Clarke on 03 Jul 2008
Press ads for an easyJet scratchcard prize promotion claimed “Thousands of other cash prizes up for grabs”, and that there was a “No Purchase Necessary” route. David Pawan analyses the…
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When winning is not enough
Written Osborne Clarke on 07 May 2008
How can a contestant who has won a promotional prize still have the heart to complain to the Advertising Standards Authority? When the prize is not all it’s cracked up…
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