All Articles in Promotion marketing

Electronic Arts promoted the launch of its game ‘Mercenaries 2: World in Flames’ by giving away £20k worth of fuel at a London petrol station, and quickly learned that you…

Since 1 October 2008 the coming into force of more parts of the Companies Act 2006 has activated important new rules on company directors’ duties. They cover acceptance of benefits…

Bradford & Bingley ran a national “Property Woman of the Year” contest but a disappointed entrant queried the selection process and its consistency with ads. David Pawan reports the Advertising…

Press ads for an easyJet scratchcard prize promotion claimed “Thousands of other cash prizes up for grabs”, and that there was a “No Purchase Necessary” route. David Pawan analyses the…

When Club Libby Lu Inc ran a children’s essay comp they didn’t expect Moms to get in on the act and what’s more write fiction. But what did the rules…