All Articles in Promotion marketing

The Wilshaws were not shifting their £1m Devon house and garden, so with legal advice offered it as a prize in a £25 a ticket competition. But was this problematic…

A US “scratch card with purchase” promotion with an alternative free entry route led to a $245,000 pay out to settle enforcement action. The issue was just how well promoted…

Fresh from a controversial and some might say scaremongering suggestion that new unfair commercial practices laws banned a particular promotional tool, surely the Institute of Sales Promotion has not done…

How can a contestant who has won a promotional prize still have the heart to complain to the Advertising Standards Authority? When the prize is not all it’s cracked up…

A Music Factory channel viewer thought he had won an onscreen prize promotion, but his name was just going into a random draw. Did a caption referring entrants to a…