Promotion marketing Archives | Page 18 of 28 | marketinglaw

Joined-up enforcement on premium rate promotions?
Written by Nick Johnson on 03 Jul 2008
When prize promos using premium rate lines get lottery laws wrong, the Gambling Commission and premium line regulator PayphonePlus may both be considering enforcement action. Now these bodies have agreed…
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easyJet Funcard promo not up to scratch
Written Osborne Clarke on 03 Jul 2008
Press ads for an easyJet scratchcard prize promotion claimed “Thousands of other cash prizes up for grabs”, and that there was a “No Purchase Necessary” route. David Pawan analyses the…
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When winning is not enough
Written Osborne Clarke on 07 May 2008
How can a contestant who has won a promotional prize still have the heart to complain to the Advertising Standards Authority? When the prize is not all it’s cracked up…
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UK marketers still free to “BOGOF”?
Written by Nick Johnson on 08 Apr 2008
Will looming “unfair practices ” regulations make it illegal to use the word “free” in “buy one, get one free” promotions? Nick Johnson reports for an inclusive charge on fear…
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Think like a lawyer and win!
Written Osborne Clarke on 08 Apr 2008
When Club Libby Lu Inc ran a children’s essay comp they didn’t expect Moms to get in on the act and what’s more write fiction. But what did the rules…
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Final insult for prize winner
Written Osborne Clarke on 04 Mar 2008
A Birmingham commercial radio station listener thought she had won the prize of accompanying presenter Rick Vaughan to Athens to watch the Champions League final. Why did Ofcom end up…
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Ofcom slams “For full rules visit bloggs.com”
Written Osborne Clarke on 04 Feb 2008
A Music Factory channel viewer thought he had won an onscreen prize promotion, but his name was just going into a random draw. Did a caption referring entrants to a…
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New prize promo threat
Written by Nick Johnson on 06 Nov 2007
The EU Unfair Commercial Practices Directive will be in force in the UK in April 2008. Lurking within its wide ranging provisions are new rules that could criminalise a number…
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Gambling regulator’s views on key prize promo issues
Written by Nick Johnson on 06 Nov 2007
At a recent Gambling Act seminar presented by ISBA, the Gambling Commission’s Deputy Chief Executive offered views on key points for prize draw and competition operators looking to stay compliant…
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“Entry open to UK residents” risks
Written by Nick Johnson on 04 Sep 2007
As new laws for prize promotions arrive under the Gambling Act 2005, the spotlight has belatedly fallen on a potentially crucial quirk of the new legislation: for the most part…
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Prize promo law survey
Written Osborne Clarke on 01 Aug 2007
At June 2007 workshops, Osborne Clarke polled nearly 200 of the UK’s leading advisers on new prize promotion laws set to come into force September 1, 2007. [insert]
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Gambling Commission reveals “all” on prize promotions?
Written Osborne Clarke on 01 Aug 2007
The long awaited Gambling Commission guidance on the treatment of prize competitions and free draws under the Gambling Act 2005 has finally been released. Nick Johnson describes some of the…
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