All Articles in Promotion marketing

At June 2007 workshops, Osborne Clarke polled nearly 200 of the UK’s leading advisers on new prize promotion laws set to come into force September 1, 2007.   [insert]

The long awaited Gambling Commission guidance on the treatment of prize competitions and free draws under the Gambling Act 2005 has finally been released. Nick Johnson describes some of the…

In the recent Institute of Sales Promotion Awards 2007, last year’s Eurostar/Da Vinci Code “Eurostar Quest” joint promotion picked up four awards and for each one, marketinglaw’s owners Osborne Clarke…

At two sell-out “New Prize Promotion Law” workshops just held at Osborne Clarke’s London offices, we asked delegates to pit their wits and tell us whether some fictional “prize promotions”…

In August 2006 the UK’s new gambling regulator consulted stakeholders on prize competitions and free draws. Its final findings will appear in June, but it disagrees so strongly with respondents…

With the 1 September 2007 ‘in force’ date for brand new UK prize promotion laws fast approaching, Stephen Groom presents what we think are the UK’s first practical FAQs and…

Keen to understand the practical effects of new prize competition and draw/instant win laws coming our way under the Gambling Act 2005? Reserve your place early at a unique half…

Californian radio station KDND offered a Nintendo Wii games console to the contestant who could drink the most water without a comfort break. Veena Srinivasan shares the appalling consequences.  …

Following similar US events, in France the ceos of online gambling group Bwin were arrested and bailed just before announcing a sponsorship deal with AS Monaco football club. Then the…

Optometrist chain Apollo Optik was pleased when the Karlsruhe court confirmed that schemes offering customers rewards for introducing friends were no longer banned in principle. But then there was disappointment.…

As the ‘in force’ September 2007 date for the Gambling Act 2005 looms, the new gambling regulator is consulting on how to make sure that the new regime is clear…

Three recent verdicts show how brands who should know better like Virgin Radio, Estee Lauder, John Lewis and Procter & Gamble are still getting it wrong when it comes to…