Promotion marketing Archives | Page 19 of 29 | marketinglaw

New York Attorney General gets tough on alternative free entry routes
Written Osborne Clarke on 02 Sep 2008
A US “scratch card with purchase” promotion with an alternative free entry route led to a $245,000 pay out to settle enforcement action. The issue was just how well promoted…
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Property Woman of the Year Awards breach Code
Written Osborne Clarke on 05 Aug 2008
Bradford & Bingley ran a national “Property Woman of the Year” contest but a disappointed entrant queried the selection process and its consistency with ads. David Pawan reports the Advertising…
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Misfortune or carelessness for promotion trade body?
Written Osborne Clarke on 03 Jul 2008
Fresh from a controversial and some might say scaremongering suggestion that new unfair commercial practices laws banned a particular promotional tool, surely the Institute of Sales Promotion has not done…
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Joined-up enforcement on premium rate promotions?
Written by Nick Johnson on 03 Jul 2008
When prize promos using premium rate lines get lottery laws wrong, the Gambling Commission and premium line regulator PayphonePlus may both be considering enforcement action. Now these bodies have agreed…
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easyJet Funcard promo not up to scratch
Written Osborne Clarke on 03 Jul 2008
Press ads for an easyJet scratchcard prize promotion claimed “Thousands of other cash prizes up for grabs”, and that there was a “No Purchase Necessary” route. David Pawan analyses the…
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When winning is not enough
Written Osborne Clarke on 07 May 2008
How can a contestant who has won a promotional prize still have the heart to complain to the Advertising Standards Authority? When the prize is not all it’s cracked up…
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UK marketers still free to “BOGOF”?
Written by Nick Johnson on 08 Apr 2008
Will looming “unfair practices ” regulations make it illegal to use the word “free” in “buy one, get one free” promotions? Nick Johnson reports for an inclusive charge on fear…
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Think like a lawyer and win!
Written Osborne Clarke on 08 Apr 2008
When Club Libby Lu Inc ran a children’s essay comp they didn’t expect Moms to get in on the act and what’s more write fiction. But what did the rules…
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Final insult for prize winner
Written Osborne Clarke on 04 Mar 2008
A Birmingham commercial radio station listener thought she had won the prize of accompanying presenter Rick Vaughan to Athens to watch the Champions League final. Why did Ofcom end up…
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Ofcom slams “For full rules visit bloggs.com”
Written Osborne Clarke on 04 Feb 2008
A Music Factory channel viewer thought he had won an onscreen prize promotion, but his name was just going into a random draw. Did a caption referring entrants to a…
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New prize promo threat
Written by Nick Johnson on 06 Nov 2007
The EU Unfair Commercial Practices Directive will be in force in the UK in April 2008. Lurking within its wide ranging provisions are new rules that could criminalise a number…
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Gambling regulator’s views on key prize promo issues
Written by Nick Johnson on 06 Nov 2007
At a recent Gambling Act seminar presented by ISBA, the Gambling Commission’s Deputy Chief Executive offered views on key points for prize draw and competition operators looking to stay compliant…
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Tom Harding
Partner, Commercial, UK, Bristol
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Partner, IP, Digital Business, Data, Italy, Milan
Nick Price
Partner, Commercial disputes, UK, London
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