AI’s clever ‘dose’ of prescription ad compliance
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
All Articles in Promotion marketing
Sobering news: new rules and guidance announced on alcohol alternatives
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
UK government plans to stub out underage smoking and vaping
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
ASA ruling examines influencer’s social media post at the Savoy for ad recognition issues
The ASA has ruled on a social media post by influencer promoting The Savoy. The case underscores the necessity of transparent advertising in influencer marketing, urging businesses to prioritise clarity in their campaigns for consumer trust. James Sharpley reports.
Spoonful of scrutiny: ASA rules against Heinz for ad that omitted significant conditions
ASA ruling against HJ Heinz Foods UK for omitting significant conditions of a promotion. Rebecca Heptonstall reports.
Team RH not deemed a subscription team player
ASA deems Team RH’s subscription ad misleading as it fails to make clear the minimum subscription period Gabby Thornton reports.
If only O2HyperHealth were “hyper-aware” of the importance of seeking medical supervision
Pretty unfair promotion? ASA rules against Pretty Little Thing
When a night out goes too far: ASA rules against promoting excessive and irresponsible drinking
BEUC shares consumers’ views towards influencer marketing in its survey on “the fairness of the online environment”
US FTC 'guides' businesses on combatting deceptive reviews and endorsements
From likes to shares: ASA upholds complaints against WeShop for influencer marketing
