All Articles in Promotion marketing

To keep the non-broadcast (CAP) and broadcast (BCAP) advertising codes up to date, the Committee of Advertising Practice has recently published revised versions. Changes to the financial and political ad…

Search engines have guidelines for those wishing to optimise their sites for search engine spider findability. But as BMW discovered recently, go outside those guidelines and the consequences can be…

Tom Waits, scourge of sound-a-like soundtracks, is at it again. First it was crisps, now it’s the motor industry he has his teeth into. With a case pending in Germany…

Do the growing numbers of participants in live TV quiz shows know what they are letting themselves in for when they send in their answer? In its recent ‘Statement of…

Unhappy with a pic of NBA star Kevin Garnett that they had a licence to use, beer brewer Coors’ ad agency re-created it instead. But did the original photographer’s licence…

So much for simpler, risk-based prize promotion laws in 2007 when the Gambling Act 2005 comes into force. The new Gambling Commission is already suggesting that come 2007, keeping a…

Osborne Clarke associate Melissa Geffert recently attended an emergency briefing by the DCMS and the Gambling Commission on present and future gambling ad controls. How will gambling ads be regulated…

The Mobile Marketing Association has published an updated version of its December 2003 Code. What changes have been made to the MMA’s “Code of conduct and guidelines to best practice”?…

Come October 2006, discrimination on grounds of age will be illegal. And this will apply to job ads just as much as it will to how employees are treated at…

For once the UK marketing industry welcomed this Brussels initiative. But maybe this was the kiss of death as now, four years on, the draft EU Sales Promotion Regulation is…

Prize Provision Services thought it had done the compliant thing by using the ‘society lottery’ exemption for its charity-linked ‘Great Weather Lottery’ prize event. But Revenue and Customs classified it…