All Articles in Promotion marketing

Californian radio station KDND offered a Nintendo Wii games console to the contestant who could drink the most water without a comfort break. Veena Srinivasan shares the appalling consequences.  …

Following similar US events, in France the ceos of online gambling group Bwin were arrested and bailed just before announcing a sponsorship deal with AS Monaco football club. Then the…

Optometrist chain Apollo Optik was pleased when the Karlsruhe court confirmed that schemes offering customers rewards for introducing friends were no longer banned in principle. But then there was disappointment.…

As the ‘in force’ September 2007 date for the Gambling Act 2005 looms, the new gambling regulator is consulting on how to make sure that the new regime is clear…

Three recent verdicts show how brands who should know better like Virgin Radio, Estee Lauder, John Lewis and Procter & Gamble are still getting it wrong when it comes to…

ICSTIS investigates the Crazy Frog ringtone campaign, the ASA seeks assurances on subscription service ad transparency and mobile operators move on more self-regulation.   Increased scrutiny of Crazy Frog and…

UK data protection law suffering from 22 years of under enforcement, why should businesses bother complying? Actually there are plenty of reasons.   Why should UK digital marketers bother to…

All of a sudden, years of Brussels debate have come close to agreement on what will be the most important European measure ever for food labelling and advertising. Both nutrition…

Brussels lawmakers are limbering up to take over the digital world with a radical replacement of the creaking ‘TV Without Frontiers’ Directive. But what is all this about linear and…

A recent Court of Appeal verdict underlines that when it comes to discrimination at work, it’s not just employers who may be at risk of being ordered to pay compensation.…

So at least telephone kiosks will have some use in the twenty first century. In a development first mooted in 2001, HM Government has finally moved to liberalise the planning…

Fed up with inconsistent rulings on what ads are indecent and should be banned? The solution’s clear, just get out your set square and check the body angles   Topic: …