All Articles in Promotion marketing

When South California retail chain Ralph’s offered customers who spent $400 a free two night hotel stay, ads did not include the small print restrictions. Now they have been ordered…

On both sides of the Atlantic, there are causes for concern as to whether prize promoters take their obligations seriously, and that’s only under their own rules, let alone the…

Does a promotional ‘giveaway’ have to come 100% free? And does ‘limited edition exclusive’ cover a product inferior to what you find in the shops?   Topic: Promotion marketing Who: The Daily Mirror…

Reforms to our laws affecting free and pay to enter prize promotions are on the way. We report on the latest stage in the process and look at the implications…

Three years ago it was to be the magic bullet that would end EU sales promo law disharmony. Since then, the draft EU sales promotion regulation has made disappointing progress.…

A Gambling Bill report by a joint Parliamentary Committee criticizes many of the Bill’s proposals for reforming the law affecting prize draws and competitions. For some of its forthright views…

A premium rate call based scratchcard with no clear free entry route, offering ‘prizes’ of computers to most participants which turned out to be second-hand with no operating systems. It…

Are promotion marketers forgetting about the CAP Code rules on supervision of prize draws, judging of skill contests and other administrative aspects of promotions?   Topic: Promotion marketing Who: The Advertising Standards Authority Where: London When: November…

With publication of the Draft Gambling Bill, the picture on planned changes to UK law affecting prize promotions becomes clearer. Is much going to change? We investigate   Topic:  Games…

Here on marketinglaw, we have been complaining about a glaring inconsistency between the CAP Code, which governs all UK email marketing, and new privacy regulations in force 11 December 2003.…