All Articles in Promotion marketing

So is it OK to whisper about that alternative free entry route in the small print? “No way” says Eliot Spitzer as he shakes Big Apple promotion marketers with three…

With the Government determined to get the Gambling Bill through Parliament before a possible spring 2005 general election, we look beyond super casinos and analyse the Bill’s latest take on…

With Brussels discussions on the long proposed EU Sales Promotion Regulation postponed from 25 November 2004, is this the end of the line?   Topic: Promotion marketing Who: The Competitiveness Council of the…

When South California retail chain Ralph’s offered customers who spent $400 a free two night hotel stay, ads did not include the small print restrictions. Now they have been ordered…

On both sides of the Atlantic, there are causes for concern as to whether prize promoters take their obligations seriously, and that’s only under their own rules, let alone the…

Does a promotional ‘giveaway’ have to come 100% free? And does ‘limited edition exclusive’ cover a product inferior to what you find in the shops?   Topic: Promotion marketing Who: The Daily Mirror…

Reforms to our laws affecting free and pay to enter prize promotions are on the way. We report on the latest stage in the process and look at the implications…

Three years ago it was to be the magic bullet that would end EU sales promo law disharmony. Since then, the draft EU sales promotion regulation has made disappointing progress.…

A Gambling Bill report by a joint Parliamentary Committee criticizes many of the Bill’s proposals for reforming the law affecting prize draws and competitions. For some of its forthright views…

A premium rate call based scratchcard with no clear free entry route, offering ‘prizes’ of computers to most participants which turned out to be second-hand with no operating systems. It…