All Articles in Promotion marketing

Current laws and codes affecting promotional draws and competitions and participant data capture have been in place for years. Yet big brand owners who should know better are still getting…

It was not long after Labour took power in 1997, that plans were announced to scrap the 1964 Trading Stamps Act. Finally, the much unloved and for many years completely…

The dramatic last gasp, pre-general election passing of the Gambling Act will bring radical changes to the UK’s prize promotion laws. Were there any last minute changes and when will…

Yes, you did read it right, to raise local awareness of police powers against anti-social behaviour, Surrey police recently ran a free-entry “ASBO” scratchcard prize competition. But did you have…

So is it OK to whisper about that alternative free entry route in the small print? “No way” says Eliot Spitzer as he shakes Big Apple promotion marketers with three…

With the Government determined to get the Gambling Bill through Parliament before a possible spring 2005 general election, we look beyond super casinos and analyse the Bill’s latest take on…

With Brussels discussions on the long proposed EU Sales Promotion Regulation postponed from 25 November 2004, is this the end of the line?   Topic: Promotion marketing Who: The Competitiveness Council of the…

When South California retail chain Ralph’s offered customers who spent $400 a free two night hotel stay, ads did not include the small print restrictions. Now they have been ordered…

On both sides of the Atlantic, there are causes for concern as to whether prize promoters take their obligations seriously, and that’s only under their own rules, let alone the…