Promotion marketing Archives | Page 24 of 27 | marketinglaw

TPS sinks from sight in US ‘Do not call list’ furore
Written Osborne Clarke on 22 Oct 2003
’20m householders support UK version of do not call’ screamed headlines reporting reaction to America’s recent launch of a telephone preference service. But hang on, we say, the UK already…
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Mail placates disappointed ‘millionaires’
Written Osborne Clarke on 22 Oct 2003
Thanks to careful drafting of the promotional rules, the Daily Mail was recently able to fall back on them when too many winning scratch-cards were printed. For more on this…
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Ten year ‘Tiger Token’ promotion takes its toll
Written Osborne Clarke on 28 Aug 2003
‘Cant pay, wont pay’ said numerous Esso station operators across the country when Esso asked them to stump up the cost of a long running loyalty scheme. The contracts seemed…
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Last rites for the Trading Stamps Act 1964?
Written Osborne Clarke on 25 Jul 2003
The UK Government has been saying for years that it plans to repeal the unknown, unwanted and un-enforced Trading Stamps Act 1964. Now at last this could be a reality.…
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Big changes for UK prize promotion laws move closer
Written Osborne Clarke on 25 Jul 2003
In August 2002, Osborne Clarke and the Promotion Marketing Association staged a public forum to debate proposals for reforms of UK prize promotion laws. Now, the Government has decided what…
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CAP code fibs
Written Osborne Clarke on 27 Jun 2003
The CAP Code rules on when prize draw and competition organisers need to think about independent supervisors and judges have been the same for years. So why are some promotion…
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Bid to revive EU Sales Promotion Regulation
Written Osborne Clarke on 29 May 2003
Nineteen months after publication of the first draft and following six months of inaction, an amended version of the proposed EU Sales Promotion Regulation has appeared. Topic: Promotion Marketing Who: The European…
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Cheap boules promotion rebounds for Safeway
Written Osborne Clarke on 28 Mar 2003
The marketing material may have been 100% accurate and non-misleading, but this retail promotion still fell foul of the ASA. Topic: Promotion marketing Who: Safeway and The Advertising Standards…
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New Hampshire car dealer rejects coupons worth $41,000
Written Osborne Clarke on 24 Feb 2003
When a “$200 off any car in stock” coupon came the way of Maine dad Chris Shields, he collected 200 more coupons and thought he was onto a winner. …
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EU ‘Fair Trade’ Directive still a threat
Written Osborne Clarke on 24 Feb 2003
A year ago it looked as though this Directive was dead in the water, with a parallel proposed Sales Promotion Regulation well set for a welcome and speedy introduction. Now…
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Painful bottom line for ‘sit on dry ice’ competition
Written Osborne Clarke on 27 Jan 2003
It didn’t seem to occur to a Birmingham radio station that a prize competition involving sitting on solid carbon dioxide might end in discomfort, tears and more. Topic: Games…
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‘Free weekend’ but no free lunch for Abcaz
Written Osborne Clarke on 26 Nov 2002
Detailed promotional offer terms and conditions were just a click away, but this was not enough to save online marketer Abcaz from a “complaint upheld” finding over a “free weekend…
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