All Articles in Promotion marketing

Does a promotional ‘giveaway’ have to come 100% free? And does ‘limited edition exclusive’ cover a product inferior to what you find in the shops?   Topic: Promotion marketing Who: The Daily Mirror…

Reforms to our laws affecting free and pay to enter prize promotions are on the way. We report on the latest stage in the process and look at the implications…

Three years ago it was to be the magic bullet that would end EU sales promo law disharmony. Since then, the draft EU sales promotion regulation has made disappointing progress.…

A Gambling Bill report by a joint Parliamentary Committee criticizes many of the Bill’s proposals for reforming the law affecting prize draws and competitions. For some of its forthright views…

A premium rate call based scratchcard with no clear free entry route, offering ‘prizes’ of computers to most participants which turned out to be second-hand with no operating systems. It…

Are promotion marketers forgetting about the CAP Code rules on supervision of prize draws, judging of skill contests and other administrative aspects of promotions?   Topic: Promotion marketing Who: The Advertising Standards Authority Where: London When: November…

With publication of the Draft Gambling Bill, the picture on planned changes to UK law affecting prize promotions becomes clearer. Is much going to change? We investigate   Topic:  Games…

Here on marketinglaw, we have been complaining about a glaring inconsistency between the CAP Code, which governs all UK email marketing, and new privacy regulations in force 11 December 2003.…

’20m householders support UK version of do not call’ screamed headlines reporting reaction to America’s recent launch of a telephone preference service. But hang on, we say, the UK already…

Thanks to careful drafting of the promotional rules, the Daily Mail was recently able to fall back on them when too many winning scratch-cards were printed. For more on this…

‘Cant pay, wont pay’ said numerous Esso station operators across the country when Esso asked them to stump up the cost of a long running loyalty scheme. The contracts seemed…

The UK Government has been saying for years that it plans to repeal the unknown, unwanted and un-enforced Trading Stamps Act 1964. Now at last this could be a reality.…