All Articles in Promotion marketing

When Rudolf Gabriel of Austria received a German mailing promising a cash reward in return for placing an order, little did he realise his crusade for the prize would end…

Before our 14 August event, we canvassed the views of the delegates on UK and EU sales promotion law reform.   Topic: Games of chance and skill Who:  Osborne Clarke,…

At marketinglaw we think this particular piece of EU legislation is a good idea. On the eve of the crucial European Parliament September vote, we take a look at the…

Following our October 2001 report of new laws liberalising and harmonising European promotion marketing laws.   Topic: Promotions marketing Who: The European Commission When: July 2002 Where: Strasbourg What happened:…

Could Ryanair be contractually held to their promise to give free flights for life to their millionth passenger?   Topic: Promotion marketing Who: Ryanair and Ms Jane O'Keeffe When: Dublin…

After looking like sidelining proposals for prize promotion law reforms, the Department of Culture, Media and Sport publishes a consultation paper. But do they really want reform?   Newsfeed Topic: …

Coors offered tickets to NCAA athletics events as promotion prizes but now face NCAA “not transferable” claims in the Indiana Court.   Topic: Promotion marketing Who: Coors Brewing Company and…

The Italian government has made various changes to its regulations affecting prize promotions, but care and local advice are still needed.   Topic: Games of skill and chance Who: The…

Hopes have been dashed of early implementation of 2001’s radical proposals to simplify the law of prize draws and competitions.   Topic: Promotions Who: The Depa Who: The Department for…

Did Summer 2001’s repeal of Germany’s Rabattsgesetzt competition law clear the way for C & A’s ‘20% off everything’ discount promotion?   Topic: Promotion Marketing Who: Marketing Who: C&A and…

Four recent Advertising Standards Authority verdicts all castigated comparative claims. But whatever happened to ‘mere puff’?   Topic:  Comparative Advertising Who:  The Advertising Standards Authority and Argos, Excel Recruitment, Travelodge…