All Articles in Promotion marketing

A year ago it looked as though this Directive was dead in the water, with a parallel proposed Sales Promotion Regulation well set for a welcome and speedy introduction. Now…

It didn’t seem to occur to a Birmingham radio station that a prize competition involving sitting on solid carbon dioxide might end in discomfort, tears and more.   Topic: Games…

Detailed promotional offer terms and conditions were just a click away, but this was not enough to save online marketer Abcaz from a “complaint upheld” finding over a “free weekend…

When Rudolf Gabriel of Austria received a German mailing promising a cash reward in return for placing an order, little did he realise his crusade for the prize would end…

Before our 14 August event, we canvassed the views of the delegates on UK and EU sales promotion law reform.   Topic: Games of chance and skill Who:  Osborne Clarke,…

At marketinglaw we think this particular piece of EU legislation is a good idea. On the eve of the crucial European Parliament September vote, we take a look at the…

Following our October 2001 report of new laws liberalising and harmonising European promotion marketing laws.   Topic: Promotions marketing Who: The European Commission When: July 2002 Where: Strasbourg What happened:…

Could Ryanair be contractually held to their promise to give free flights for life to their millionth passenger?   Topic: Promotion marketing Who: Ryanair and Ms Jane O'Keeffe When: Dublin…

After looking like sidelining proposals for prize promotion law reforms, the Department of Culture, Media and Sport publishes a consultation paper. But do they really want reform?   Newsfeed Topic: …

Coors offered tickets to NCAA athletics events as promotion prizes but now face NCAA “not transferable” claims in the Indiana Court.   Topic: Promotion marketing Who: Coors Brewing Company and…

The Italian government has made various changes to its regulations affecting prize promotions, but care and local advice are still needed.   Topic: Games of skill and chance Who: The…