All Articles in Promotion marketing

Nineteen months after publication of the first draft and following six months of inaction, an amended version of the proposed EU Sales Promotion Regulation has appeared.    Topic: Promotion Marketing Who: The European…

The marketing material may have been 100% accurate and non-misleading, but this retail promotion still fell foul of the ASA.   Topic: Promotion marketing Who: Safeway and The Advertising Standards…

When a “$200 off any car in stock” coupon came the way of Maine dad Chris Shields, he collected 200 more coupons and thought he was onto a winner.  …

A year ago it looked as though this Directive was dead in the water, with a parallel proposed Sales Promotion Regulation well set for a welcome and speedy introduction. Now…

It didn’t seem to occur to a Birmingham radio station that a prize competition involving sitting on solid carbon dioxide might end in discomfort, tears and more.   Topic: Games…

Detailed promotional offer terms and conditions were just a click away, but this was not enough to save online marketer Abcaz from a “complaint upheld” finding over a “free weekend…

When Rudolf Gabriel of Austria received a German mailing promising a cash reward in return for placing an order, little did he realise his crusade for the prize would end…

Before our 14 August event, we canvassed the views of the delegates on UK and EU sales promotion law reform.   Topic: Games of chance and skill Who:  Osborne Clarke,…