All Articles in Promotion marketing

Who exactly was winning the prizes offered in competitions run across the US for six years by McDonald’s? When the FBI arrested 8 suspects all became clear. For the story…

Germany’s legislators have finally repealed the Rabattsgesetzt and Zugabeverordnung. But will it now be plain sailing for promotion marketing in Germany? Marcus Sacré of Osborne Clarke Cologne surveys the new…

As the cost of being on-line drops for home users and the proportion of use from the office increases, is there still a need for an off-line prize draw entry…

Fed up with not being able to run a prize promotion across Europe because of differing laws? Well, get ready to be fed up some more as Brussels ditches one…

Radio Buxton offered a prize Renault Clio but forgot to say it was just 8cm long.   Topic: Games of chance and skill Who: Radio Buxton and Catherine McGowan When:…

Victoria Parry answers maternity related questions you were afraid to ask!   One of our account manager's secretaries has been on maternity leave. Before she went, there were a number…

When the EC’s green paper on commercial communications was first published in March 1996, hopes were high of rapid action at EU level to tackle the notorious European disparities in…

The final provisions of the Deceptive Mail Prevention and Enforcement Act came into force across the USA on December 12 2000.   Who: US sweepstakes promoters When: December 2000 Where:…