All Articles in Regulatory
The French Conseil d’Etat says ‘non’ to JC Decaux and deals the final blow to its plan for a pedestrian tracking system on advertising panels
Dame Janet Paraskeva publishes report on ASA
Profiling under the GDPR: potential implications for advertising and marketing
The ASA and CAP 2016 Annual Report
ASA clampdown on health and nutrition claims
ASA investigations show growth in unauthorised health and nutrition claims for food products. Jude King reports.
ASA’s investigation into broadband providers’ use of “fibre” in advertising
On 31 March 2017 ASA announced it is reviewing the potentially misleading use of “fibre” to describe both part-fibre and full-fibre broadband advertising. Marie-Claire Smith reports.
ASA action on pay-per-bid auction websites
Multiple pay-per-bid auction sites found to breach advertising regulations after ASA launched an investigation into the sector. Daisy Jones reports.
Phone-paid Services Authority helps clarify ‘service’ v ‘marketing’ messages
Do SMS messages sent to request confirmation of an order for premium rate number services constitute marketing? The Phone-paid Services Authority considered this point with the Information Commissioner’s Office. Thomas Spanyol reports the PSA guidance.
No more “28 day” rule – pricing and promotions under the spotlight
The long-awaited CTSI guide to pricing practices has introduced a step change in pricing considerations Well-known rules, such as the “28-days” rule for price establishment, have been replaced.
CAP cracks down on HFSS food and drink ads
Wave goodbye to your favourite characters featuring in junk food ads. CAP’s ban on the advertising of HFSS food and drinks to children begins in July 2017. Chloe Deng reports.
ASA rules that untargeted Halloween-fest ads are irresponsible
The public placement of billboard posters for the Frightmare Halloween Festival breached CAP Code rules on the socially responsible preparation of ads. Jamie Heatly reports.
