“No second night sleeping rough” – ASA rules on ad claim
The ASA rules on the Whitechapel Centre’s claim on their website “NO SECOND NIGHT OUT ON THE STREETS. TELL US ABOUT A ROUGH SLEEPER.” Daisy Jones reports.
All Articles in Regulatory
Influencer’s speech considered as advertisement
The executive board of the French advertising self-regulatory organization (ARPP) has agreed on new guidelines regarding online posts by influencers (bloggers, vloggers) in collaboration with brands. Margaux Hammer reports.
Commercial spots must comply with ARPP’s “Gambling” Recommendation
Two private individuals referred a new commercial spot broadcast by the French lottery operator (La Française des Jeux) to the ARPP’s Jury of Ethical Advertisement. The jury found that this “Escape Game Loto” did not comply with ARPP’s Gambling Recommendation. Margaux Hammer reports.
Digital Economy Act and the Direct Marketing Code
The French Conseil d’Etat says ‘non’ to JC Decaux and deals the final blow to its plan for a pedestrian tracking system on advertising panels
Dame Janet Paraskeva publishes report on ASA
Profiling under the GDPR: potential implications for advertising and marketing
The ASA and CAP 2016 Annual Report
ASA clampdown on health and nutrition claims
ASA investigations show growth in unauthorised health and nutrition claims for food products. Jude King reports.
ASA’s investigation into broadband providers’ use of “fibre” in advertising
On 31 March 2017 ASA announced it is reviewing the potentially misleading use of “fibre” to describe both part-fibre and full-fibre broadband advertising. Marie-Claire Smith reports.
ASA action on pay-per-bid auction websites
Multiple pay-per-bid auction sites found to breach advertising regulations after ASA launched an investigation into the sector. Daisy Jones reports.
Phone-paid Services Authority helps clarify ‘service’ v ‘marketing’ messages
Do SMS messages sent to request confirmation of an order for premium rate number services constitute marketing? The Phone-paid Services Authority considered this point with the Information Commissioner’s Office. Thomas Spanyol reports the PSA guidance.
