BCAP updates on-screen text guidance
The emphasis remains on legibility and comprehension. Stefania Gross reports.
All Articles in Regulatory
CAP reminder on cosmetic interventions ads
CAP releases a note on cosmetic interventions, a reminder of the need for precision when advertising incisions. Ben Dunham reports.
Missing letters and missing promotional codes?
Over a hundred consumers challenge the fairness of Walkers’ “Spell & Go” promotion but the ASA rules that the promotion is misleading instead. What did the ASA discover? Which significant condition was missing? Chloe Deng reports.
Alternative therapy provider prosecuted for “misleading advertising claims”
After two upheld adjudications in 2012, the “toothless” ASA has the last laugh. Ben Poole reports.
Ladbrokes’ Iron Man email promo gets Stark disapproval from ASA
But can an email sent to over-18’s only still appeal to children? Thomas Spanyol investigates.
ASA rules on “9 out of 10 agree” survey methodology in pizza claims
Was Dr Oetker’s survey evidence adequate to substantiate a “9 out of 10 agree” claim for its pizza? Daisy Jones reports.
Greece proposes new state agency for TV advertising sales
Controversial plans unveiled by the Greek Government to create a new state agency for TV advertising sales have caused uproar in an already difficult market. Chloe Dumoulin-Richet and Liz Butler report.
Online advertisers beware – China steps up its regulation of internet advertising
China implements new regulations to improve transparency in the online advertising space, requiring all paid-for content to be labelled as adverts. Anna Myburgh reports.
New advertising code proposed for Ireland
The ASA is consulting on amendments to its Advertising Code. What’s in store and what are the next steps? Michael Ahyow reports
ASA rules on Three’s ‘inferred targeting’
Were inferred targeting and content warnings sufficient to prevent unsuitable ads being seen by children? Anna Williams reports.
The CMA publishes open letter on resale price maintenance
Following some hefty fines issued in May 2016, the Competition and Markets Authority has published an open letter to suppliers and retailers on how to identify and avoid engaging in resale price maintenance. Jamie Heatly reports.
Changes to advertising rules in proposed new AVMS Directive
The European Commission has adopted its much-anticipated proposal to amend the existing Audiovisual Media Services Directive. What is changing and what impact will it have on advertisers? Barney Sich reports
