All Articles in Regulatory
ASA clampdown on health and nutrition claims
ASA investigations show growth in unauthorised health and nutrition claims for food products. Jude King reports.
ASA’s investigation into broadband providers’ use of “fibre” in advertising
On 31 March 2017 ASA announced it is reviewing the potentially misleading use of “fibre” to describe both part-fibre and full-fibre broadband advertising. Marie-Claire Smith reports.
ASA action on pay-per-bid auction websites
Multiple pay-per-bid auction sites found to breach advertising regulations after ASA launched an investigation into the sector. Daisy Jones reports.
Phone-paid Services Authority helps clarify ‘service’ v ‘marketing’ messages
Do SMS messages sent to request confirmation of an order for premium rate number services constitute marketing? The Phone-paid Services Authority considered this point with the Information Commissioner’s Office. Thomas Spanyol reports the PSA guidance.
No more “28 day” rule – pricing and promotions under the spotlight
The long-awaited CTSI guide to pricing practices has introduced a step change in pricing considerations Well-known rules, such as the “28-days” rule for price establishment, have been replaced.
CAP cracks down on HFSS food and drink ads
Wave goodbye to your favourite characters featuring in junk food ads. CAP’s ban on the advertising of HFSS food and drinks to children begins in July 2017. Chloe Deng reports.
ASA rules that untargeted Halloween-fest ads are irresponsible
The public placement of billboard posters for the Frightmare Halloween Festival breached CAP Code rules on the socially responsible preparation of ads. Jamie Heatly reports.
Government makes it easier to bring action against nuisance callers
Telephone Preference Service transfer from Ofcom to ICO. Daisy Jones reports.
Consultation on the sexual portrayal of under-18s in advertising
Consultation on the sexual portrayal of under-18s in advertising CAP and BCAP close their consultation on new rules aimed at preventing the sexual portrayal of under-18s in advertising. Jude King reports.
ICO promotes virtues of transparency in building customer trust
Recent ICO enforcement action against two major charities highlights the importance the regulator places on transparency in building customer trust. What are the implications for other organisations aiming to unify customer privacy and business innovation? Jon Round reports.
ASA and CAP Mid-Year 2016 Progress Report
The end of the year brings with it the ASA and CAP mid-year report, which looks back on the regulatory developments of 2016 and lets us know what to expect in 2017. Jude King reports.











