ASA rules on “9 out of 10 agree” survey methodology in pizza claims
Was Dr Oetker’s survey evidence adequate to substantiate a “9 out of 10 agree” claim for its pizza? Daisy Jones reports.
All Articles in Regulatory
Greece proposes new state agency for TV advertising sales
Controversial plans unveiled by the Greek Government to create a new state agency for TV advertising sales have caused uproar in an already difficult market. Chloe Dumoulin-Richet and Liz Butler report.
Online advertisers beware – China steps up its regulation of internet advertising
China implements new regulations to improve transparency in the online advertising space, requiring all paid-for content to be labelled as adverts. Anna Myburgh reports.
New advertising code proposed for Ireland
The ASA is consulting on amendments to its Advertising Code. What’s in store and what are the next steps? Michael Ahyow reports
ASA rules on Three’s ‘inferred targeting’
Were inferred targeting and content warnings sufficient to prevent unsuitable ads being seen by children? Anna Williams reports.
The CMA publishes open letter on resale price maintenance
Following some hefty fines issued in May 2016, the Competition and Markets Authority has published an open letter to suppliers and retailers on how to identify and avoid engaging in resale price maintenance. Jamie Heatly reports.
Changes to advertising rules in proposed new AVMS Directive
The European Commission has adopted its much-anticipated proposal to amend the existing Audiovisual Media Services Directive. What is changing and what impact will it have on advertisers? Barney Sich reports
What does the Privacy Shield mean for advertisers?
After months of EU/US negotiations, the ‘Safe Harbour’ replacement is finally available. Thomas Spanyol reports.
Three rapped for “all you can eat” claim
“All you can eat data” should mean unlimited for all legitimate activities; the ASA re-confirms the importance of transparency in data plan advertising. Eleanor Locke reports.
Kellogg’s investigated under general health claim rules
“Full of goodness” and “nutritious”? Special K is challenged for making general health claims without authorised specific health claims in close proximity. Can authorised specific health claims be displayed before general health claims? Is “nutritious” a health claim? Chloe Deng reports.
The ASA considers “de minimis” arguments on absolute claims
Paddy Power promoted an offer as “available to everyone”, without making clear reference to a small number of existing customers who were excluded from participating. Was this seen as CAP Code complaint? Ben Poole reports.
Glossy “Fine Wines” brochure leads to 3 year sentence
Solicitor Michael Lloyd Wilson operated a wine investment scheme through “Global Wine Investments” which used a glossy brochure and duped investors out of £360,000. Barney Sich reports on the ensuing prosecution.
