New advertising code proposed for Ireland
The ASA is consulting on amendments to its Advertising Code. What’s in store and what are the next steps? Michael Ahyow reports
All Articles in Regulatory
ASA rules on Three’s ‘inferred targeting’
Were inferred targeting and content warnings sufficient to prevent unsuitable ads being seen by children? Anna Williams reports.
The CMA publishes open letter on resale price maintenance
Following some hefty fines issued in May 2016, the Competition and Markets Authority has published an open letter to suppliers and retailers on how to identify and avoid engaging in resale price maintenance. Jamie Heatly reports.
Changes to advertising rules in proposed new AVMS Directive
The European Commission has adopted its much-anticipated proposal to amend the existing Audiovisual Media Services Directive. What is changing and what impact will it have on advertisers? Barney Sich reports
What does the Privacy Shield mean for advertisers?
After months of EU/US negotiations, the ‘Safe Harbour’ replacement is finally available. Thomas Spanyol reports.
Three rapped for “all you can eat” claim
“All you can eat data” should mean unlimited for all legitimate activities; the ASA re-confirms the importance of transparency in data plan advertising. Eleanor Locke reports.
Kellogg’s investigated under general health claim rules
“Full of goodness” and “nutritious”? Special K is challenged for making general health claims without authorised specific health claims in close proximity. Can authorised specific health claims be displayed before general health claims? Is “nutritious” a health claim? Chloe Deng reports.
The ASA considers “de minimis” arguments on absolute claims
Paddy Power promoted an offer as “available to everyone”, without making clear reference to a small number of existing customers who were excluded from participating. Was this seen as CAP Code complaint? Ben Poole reports.
Glossy “Fine Wines” brochure leads to 3 year sentence
Solicitor Michael Lloyd Wilson operated a wine investment scheme through “Global Wine Investments” which used a glossy brochure and duped investors out of £360,000. Barney Sich reports on the ensuing prosecution.
ICO imposes £180,000 and £250,000 fines on telemarketers
The UK data regulator continues its enforcement campaign against nuisance callers, this time with substantial fines imposed on Advanced VOIP Solutions Ltd and Check Point Claims. Chloe Dumoulin-Richet reports.
Charles Tyrwhitt, Sports Direct and Victoria Plum savings claims probed
Price claims continue to occupy the Advertising Standards Authority with campaigns by three big brands under the spotlight in June. Mike Ahyow reports.
Ofcom considers Countdown host Nick Hewer’s namechecks
A Countdown show opened with host Nick Hewer mentioning the Ideal Home exhibition in favourable terms. Did this breach “undue prominence” rules? Thomas Spanyol reports on the Ofcom investigation and its outcome.
