A summer 2015 study found that mobile media users spent 89% of their time on mobile apps. But a recent study by the ICO of 21 popular apps showed there was “room for improvement” when it came to privacy. Eleanor Locke reports on a recent blogpost from the ICO.
In September 2013 the UK’s data watchdog published its first “Direct Marketing Guidance.” This upset the direct marketing fraternity with stricter approaches in various areas. Now an updated version has appeared. What are the key changes? Georgina Graham reports.
A poster outside Paddington station was headlined “Great Western Railway-the railway belongs to the region it serves.” Four complainants to the ASA alleged this misleadingly implied GWR was publicly owned. What was the ASA’s decision? Chloe Deng reports.
Online ads for “ECO acupressure mats” claimed they “helped to relieve stress, reduce headache and back pain and improve circulation.” On what basis could the ASA have jurisdiction over a Latvian website? Daisy Jones reports.
The Tobacco and Related Products Regulations 2016 are due to come into force on 20 May 2016. They will implement Directive 2014/40/EU and have a dramatic impact on e-cigarette advertising in the UK. Jude King reports.
ICO publishes WiFi location analytics guidance Following concerns about transparency, the UK data regulator has issued recommendations for WiFi network operators to follow to ensure the compliant collection and use of personal data from mobile device users. Eleanor Locke reports
Argos claimed a hairstraightener “was £64.99 [now] £32.49 half price”. Victoria Plum offered a basin unit for “£199 was £299 you save £100.” The ASA ignored the official Pricing Practices Guide when adjudicating on both claims. Chloe Dumoulin-Richet reports.
Almost five years after the launch of Best Practice Recommendations for use of cookies and similar technology in connection with online behavioural advertising, new “Mobile principles” finally extend these to the mobile space. Georgina Graham reports.
EU-US Privacy Shield latest US and EU authorities have taken the wraps off the small print of the framework being lined up to replace “Safe Harbor”. Will it be much more onerous for US personal data importers? Stephen Groom reports.
Prodial After receiving over 1000 complaints of automated recorded message calls promoting payment protection insurance claims and an investigation revealing a “staggering” 46 million non-compliant calls, the Information Commissioner’s Office has imposed a record fine. Thomas Spanyol reports
ASA updates its complainants’ evidence procedure The ASA wants to stop those who complain about ads being cagey about evidence in support of their challenge being passed to the defending advertiser. But it can be withheld until after the advertiser’s first response. Daisy Jones reports.
