All Articles in Regulatory
Argos and Victoria Plum price reduction claims probed
Argos claimed a hairstraightener “was £64.99 [now] £32.49 half price”. Victoria Plum offered a basin unit for “£199 was £299 you save £100.” The ASA ignored the official Pricing Practices Guide when adjudicating on both claims. Chloe Dumoulin-Richet reports.
Online Behavioural Advertising principles extended to mobile
Almost five years after the launch of Best Practice Recommendations for use of cookies and similar technology in connection with online behavioural advertising, new “Mobile principles” finally extend these to the mobile space. Georgina Graham reports.
Wraps come off EU-US Privacy Shield framework details
EU-US Privacy Shield latest US and EU authorities have taken the wraps off the small print of the framework being lined up to replace “Safe Harbor”. Will it be much more onerous for US personal data importers? Stephen Groom reports.
Prodial Limited hit with £350,000 record fine by the ICO
Prodial After receiving over 1000 complaints of automated recorded message calls promoting payment protection insurance claims and an investigation revealing a “staggering” 46 million non-compliant calls, the Information Commissioner’s Office has imposed a record fine. Thomas Spanyol reports
ASA updates procedures for complainants’ evidence
ASA updates its complainants’ evidence procedure The ASA wants to stop those who complain about ads being cagey about evidence in support of their challenge being passed to the defending advertiser. But it can be withheld until after the advertiser’s first response. Daisy Jones reports.
New data protection “class action” threat in Germany
What is a data protection officer and do I need one? Now EU data protection reforms are almost finalised, it is clear that many UK organisations will have to appoint data protection officers. Based on the German experience, where DPOs have been compulsory for years, Tobias Rothkegel of Osborne Clarke Hamburg reports.
Competition and Markets Authority alleges online resale price maintenance
Competition and Markets Authority alleges online resale price maintenance The CMA has issued statements of objections to unrelated bathroom fittings and commercial refrigeration parts suppliers. It alleges that each illegally imposed a minimum advertised price for online sales. Barney Sich reports.
Sainsbury’s challenges Tesco “Never pay more for your branded shop” campaign
Sainsbury’s challenges Tesco “Never pay more for your branded shop” campaign CAP’s copy team had cleared it, but was Tesco’s offer to refund the difference if a basket of non “own brand” products was cheaper at Asda, Morrisons or Sainsbury’s misleading? Chloe Deng reports
“Clinically approved” Department of Health ad misleading
“A&E is for life-threatening emergencies only” said a poster and website published by Brent Clinical Commissioning Group. Brent Patient Voice complained to the ASA that this was misleading and potentially harmful. Jude King reports.
Key impacts for marketers of EU data privacy reforms
The ink is almost dry on the long-awaited General Data Protection Regulation. What are the likely key impacts for UK marketers and adtech service providers? Catch Nick Johnson and Stephen Groom’s slides from a recent breakfast briefing here.
German Federal Court of Justice rules auto-reply email illegal
A customer terminating his insurance by email got two auto replies. The second was triggered by his complaint to the insurer’s data protection officer about the first one. Stephan Bahner reports on the ensuing litigation.
