PhonepayPlus compliance note for mobile internet-based services
Growing complaint levels about unexpected charges for mobile internet services have prompted the premium rate telephone line regulator to publish new guidance. Thomas Spanyol reports
All Articles in Regulatory
French prize promotion law changes
Recently there have been two changes to laws impacting French prize draws and competitions. Will they make life easier for marketers looking to run compliant promotions in France? Claire Bouchenard reports from Osborne Clarke Paris
France looks to relax alcohol ad law un peu
French MPs have voted to amend the notoriously strict “Loi Evin” of 1991 by narrowing the boundaries of “advertising and propaganda.” Claire Bouchenard of Osborne Clarke Paris reports.
Did Teekanne tea label with correct ingredients list still mislead on content?
“Felix raspberry and vanilla adventure” tea packs with “natural flavourings” and “raspberry and vanilla taste” and raspberry and vanilla pod artwork contained neither. Did the ingredients list save the day after German consumers sued? Mark Nathan and Stephen Groom report
New Hungarian controls on ad agency bonuses
As concerns over “adtech” transparency grow at perhaps an even faster rate than online advertising, spend, Stephen Groom looks at Hungary’s new laws on agency bonuses and kickbacks and their potential wider implications.
ASA decision on “Win a dress” Magnum promotion in association with Asos
A Magnum icecream competition run jointly with Asos across social media platforms and selected websites offered a “Henry Holland dress worth £5000” to 25 lucky winners. Two disappointed winners complained. Fiona Schneider reports the lessons.
Non-cookie tech guidance from US behavioural ad trade body
The Network Advertising Initiative self-regulatory Code of Conduct pioneered the concept of giving web users notice and choice regarding online behavioural advertising. Now it has produced guidance for use of non-cookie technologies for the same purpose. Nick Johnson investigates.
ASA aims for more impact in 2014 Annual Report
Did online advertising finally overtake TV in the complaint stakes? Was “leisure” the most complained about sector again? How many ASA decisions were successfully appealed? What are the ad super-regulator’s goals for 2015? Thomas Spanyol reports.
Hamburg Court throws out publishers’ challenge to ad blocking software
AdBlock Plus software allows web users to prevent ads appearing on websites they visit. Major German online publishers including Zeit.de and Handelsblatt challenged this. Daisy Jones reports on the landmark judgment.
Consumer Rights Act receives Royal Assent
The Consumer Rights Act 2015 has been passed and will mostly be coming into force on 1 October 2015. Does it implement an EU Directive and what are the key provisions of which marketers should be aware? Ruth Hennessy reports.
Which? lodges grocery market super complaint
After research into a range of supermarket pricing practices, the consumer body “Which?” has lodged a “super complaint” with the Competition and Markets Authority concerning “misleading and opaque” pricing practices in the grocery market. Claire Temple reports.
New ASA “3 most important issues” complaint policy
The Advertising Standards Authority has changed the guidance it gives about making a complaint about advertising. It now requires that complainants confine themselves to “the three most important issues.” Nick Johnson comments.
