FTC updates the FAQs to its Endorsement Guides
The US consumer protection watchdog provides guidance on online endorsements. UK advertisers are advised to take notice. Tom McGinn reports.
All Articles in Regulatory
Homebase price comparison probed by ASA
A sales promotion shelf label said “Normal price £139.99 today £118.99” .A complaint suggested the higher price had only applied for a few days before the promotion, with £111.99 the price for some weeks beforehand. Fiona Schneider reports.
Landmark behavioural advertising case goes into extra time
Following the sensational judgment of the Court of Appeal in Vidal-Hall & Others vs Google, the Supreme Court has granted Google leave to appeal three of the CA’s findings. Barney Sich reports.
Google changes tack on cookie consent
From September 30, 2015 all website publishers using Google’s Adsense or any of its other tracking services, wherever the website is hosted, will have to obtain consent from all its users who live in the EU. Ben Dunham reports.
Claims Management Regulator fines “The Hearing Clinic” £220,000
Protein World’s “Are you beach ready?” ad faces the music
CMA takes action on short term car rentals
New regulatory burdens for online medicine retailers
As of 1 July 2015, all those wanting to sell medicines on the web from the UK have had to register with the UK MHRA. An EU common logo must also be displayed. Georgina Graham reports.
ICO Annual Report: highlights for marketers
Celebrating its 30th birthday, the UK data and information regulator has just published its latest Annual Report. Stephen Groom attended its launch and pulls out some nuggets for advertisers from that event and the Report itself.
“First choice” claim challenged
Join the first choice for single travellers,” said a flyer and brochure for holiday company Solitair. Small print said the claim was “for trade mark purposes” and “did not imply to any sales or revenue.” What did it all mean? Fiona Schneider reports on the ensuing ASA case.
Ofcom probes “Winning Weekend” radio competition
Northern Ireland radio station U105 regularly runs a “Winning Weekend” competition. A Saturday competition winner also won the next day, but was told multiple winners were not allowed. Chloe Deng reports on the ensuing Ofcom investigation.
PhonepayPlus compliance note for mobile internet-based services
Growing complaint levels about unexpected charges for mobile internet services have prompted the premium rate telephone line regulator to publish new guidance. Thomas Spanyol reports
