A directive simplifying Europe’s laws on misleading and comparative advertising and an “evaluation” of the E-Privacy Directive are just two of the items relevant to advertisers in the EC’s “to do” list for 2015. Hannah Willson reports.
In a timely move, the ASA’s sister body has published helpful tips on the pitfalls for marketers targeting consumers who want to lose weight, “detox” or stop smoking in 2015. Anna Williams reports.
Nearly four years on from the dramatic extension of the CAP Code’s remit to non-paid-for marcoms online, CAP has produced guidance on the tests applied to establish when communications are covered by the extended Code. Fiona Schneider reports.
The First Tier Tribunal heard another appeal against a monetary penalty notice imposed by ICO for Privacy and Electronic Communications Regulations breaches. Was it ICO’s lucky day this time around? Ben Dunham reports.
Matthew Devlin, a director of three marketing and telecoms companies, used subterfuge to access details of hundreds of EE’s customers, then used these to promote his competing services. Did the courts throw the book at him? Hannah Willson reports.
Catch their slides here.
Alexander House Financial Services applied to register SMART ALEX for financial services. BinckBank N.V. challenged as they had registered ALEX for a wide variety of services in the same class. Could BinckBank knock back Alexander House’s application? Varuni Paranavitane reports.
