All Articles in Regulatory
CAP top tips for affiliate marketers and PhonepayPlus pipe up too
Digital affiliates drive traffic to brands’ sites and earn a commission for each sale this generates. After various Advertising Standards Authority “Complaint upheld” findings in the sector, the Committee of Advertising Practice and PhonepayPlus have taken action. Anna Williams reports.
“Big data and data protection” paper from ICO
Based on research between June 2013 and June 2014, the UK data regulator’s new overview of the data privacy issues raised by big data identifies key aspects as ICO sees them. Sue Gold reports on the highlights for marketers.
Dutch cookie laws enforced again
For the second time in two months the Dutch Data Protection Authority has enforced cookie laws. Netherlands Public Broadcasting websites dropped tracking cookies whilst still loading and gave allegedly incomplete disclosure. Jeroen Lub of Osborne Clarke Amsterdam reports.
ASA takes tougher line on informal case resolution
Financial Conduct Authority consults on social media comms guidance
Increasingly, financial services firms are using social platforms for customer communications and financial promotions. The FCA is consulting on draft guidance to clarify its regulatory approach in this area, with good and bad practice examples. Miah Ramanathan reports.
UK do not call list tested
Just how effective is the Telephone Preference Service in stopping unwanted marketing calls? Ofcom and privacy regulator ICO have published the results of research to help make enforcement action against nuisance callers easier. Ben Dunham reports.
Misleading marketer fails to spike trading standards’ guns
WMS Business Protection argued that Oldham Trading Standards couldn’t take further enforcement action against it over non-compliant marketing because WMS had moved out of Oldham. Good wheeze? Thomas Spanyol reports.
EU data protection law reform latest
Dramatic increase proposed in maximum fines for breach of ad laws
App developers watch out! German DPAs publish guidance
CAP looks to get tougher on code breakers
The ASA’s sister body wants to be able to impose sanctions, such as compulsory pre-vetting of all non broadcast ads, on a wider swathe of non-compliant advertisers. Anna Williams reports.
